Gunther Friedl; Andreas Biagosch Case Studies in Strategic Management 9783030070571

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Автор: Gunther Friedl; Andreas Biagosch
Название: Case Studies in Strategic Management
ISBN: 9783030070571
Издательство: Springer
Классификация:

Образование

Отчётность

Финансовая отчетность

Инновационные идеи для бизнеса

Предпринимательство

Управление и методы управления

ISBN-10: 3030070573
Обложка/Формат: Soft cover
Страницы: 91
Вес: 0.19 кг.
Дата издания: 2019
Серия: Management for Professionals
Язык: English
Издание: Softcover reprint of
Иллюстрации: 45 illustrations, color; 21 illustrations, black and white; xx, 91 p. 66 illus., 45 illus. in color.
Размер: 234 x 156 x 6
Читательская аудитория: General (us: trade)
Основная тема: Business and Management
Подзаголовок: How Executive Input Enables Students’ Development
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Германии
Описание:

Most business schools use case studies in their courses. However, these are typically based on past cases and assigned to students to solve. This book describes a new approach for teaching with case studies, which was developed and applied successfully at TUM School of Management. In this approach, student teams write and solve their own case study on a topic concerning current and future businesses. A case can thus be on their own startup or a strategic decision of existing companies. During the course, the students receive intensive coaching while selecting and developing the case topic by the course advisors as well as feedback by industry experts and executives for whom the case is actually a burning question.

The authors present 17 cases covering strategic questions for startups and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa, Stadtwerke M?nchen, Fielmann, adidas, Siemens, Caribou Biosciences, eon, Airbus, Unicredit and UBS.

Дополнительное описание: Chapter 1: Case: The renewed case seminar.- Chapter 2: Supporting companies and participating managers in case study presentations.- Chapter 3: Case: unu GmbH: Sharing is caring – a suitable business model for e-scooter in Germany.- Chapter 4: Case: UBS –

Case Studies in Strategic Management, Gunther Friedl; Andreas Biagosch