Handbook of research on using new media for citizen engagement,
Автор: Sloan, Luke. Название: The Sage handbook of social media research methods / ISBN: 1473916321 ISBN-13(EAN): 9781473916326 Издательство: Sage Publications Рейтинг: Цена: 21384.00 р. Наличие на складе: Поставка под заказ.
Описание: The SAGE Handbook of Social Media Research Methods offers a step-by-step guide to overcoming the challenges inherent in research projects that deal with ‘big and broad data’, from the formulation of research questions through to the interpretation of findings. The handbook includes chapters on specific social media platforms such as Twitter, Sina Weibo and Instagram, as well as a series of critical chapters. The holistic approach is organised into the following sections: Conceptualising & Designing Social Media Research Collection & Storage Qualitative Approaches to Social Media Data Quantitative Approaches to Social Media Data Diverse Approaches to Social Media Data Analytical Tools Social Media Platforms This handbook is the single most comprehensive resource for any scholar or graduate student embarking on a social media project.
Описание: Addresses opportunities and challenges in the theory and practice of public involvement in social media. Highlighting various communication modes and best practices being utilized in citizen-involvement activities, this book is a reference source for professionals, consultants, university teachers, practitioners, community organisers, government administrators, citizens, and activists.
Автор: Marco Adria Название: Using New Media for Citizen Engagement and Participation ISBN: 1799836568 ISBN-13(EAN): 9781799836568 Издательство: Mare Nostrum (Eurospan) Цена: 23423.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Recent technological advancements have made it possible to use moderated discussion threads on social media to provide citizens with a means of discussion concerning issues that involve them. With the renewed interest in devising new methods for public involvement, the use of such communication tools has caused some concern on how to properly apply them for strategic purposes. Using New Media for Citizen Engagement and Participation provides emerging research exploring the theoretical and practical aspects of how social media should be added to public-involvement activities such as citizen juries, public deliberation, and citizen panels. Readers will be offered insights into the critical design considerations for planning, carrying out, and assessing public-involvement initiatives. Featuring coverage on a broad range of topics such as citizen journalism, online activism, and public discourse, this book is ideally designed for corporate professionals, broadcasters, news writers, column editors, politicians, policy managers, government administrators, academicians, researchers, practitioners, and students in the fields of political science, communications, sociology, mass media and broadcasting, public administration, and community-service learning.
Описание: Outreach and engagement initiatives are crucial in promoting community development. This can be achieved through a number of methods, including avenues in the fine arts.The Handbook of Research on the Facilitation of Civic Engagement through Community Art is a comprehensive reference source for emerging perspectives on the incorporation of artistic works to facilitate improved civic engagement and social justice. Featuring innovative coverage across relevant topics, such as art education, service learning, and student engagement, this handbook is ideally designed for practitioners, artists, professionals, academics, and students interested in active citizen participation via artistic channels.
Описание: Student engagement relies on the students and their willingness to participate in the learning process and can be enhanced through the application of various technologies within learning environments. However, strategies for implementing these technologies need research and development to be implemented effectively.
The Handbook of Research on Fostering Student Engagement With Instructional Technology in Higher Education is a comprehensive academic publication that focuses on the engagement of learners with academics in higher education and especially how this engagement can be fostered with the integration of new technologies. Featuring an array of topics such as gamification, digital literacy, and social networking, this book is ideal for instructors, educators, administrators, curriculum developers, instructional designers, IT consultants, educational software developers, researchers, academicians, and students.
Описание: Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy.The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.
Описание: The rapid advances taking place in information and communication technologies are enabling transformation in libraries irrespective of their types. What used to be an isolated and sedate environment has become more of a community hub where users interact, learn, and communicate. Technology has helped libraries connect to a worldwide network where information is exchanged globally and consumed locally. The Handbook of Research on Digital Devices for Inclusivity and Engagement in Libraries is a critical scholarly publication that explores interactive technologies and their applications and implementations in library settings as well as their role in transforming libraries. Featuring a range of topics such as artificial intelligence, library technologies, and social media, this book is ideal for librarians, IT technicians, academicians, researchers, and students.
Описание: In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.
Описание: Outreach and engagement initiatives are crucial in promoting community development and social change. This can be achieved through a number of methods including public policy and urban development. The Handbook of Research on Civic Engagement and Social Change in Contemporary Society is a critical scholarly resource that examines the unexplored field of applying social change to civic engagement in an effort to enlarge public welfare activities. Featuring coverage on a broad range of topics, such as civic education, sustainable development, and child labor, this publication is geared towards academicians, researchers, and students seeking current research on civic engagement and public welfare.
Описание: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer.The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.
Описание: This book will help researchers to maximize the impact and highlight the innovation of their research by showing them how to get the most out of social media when evaluating, presenting and disseminating their work.
Описание: Over the past few years, e-government has been rapidly changing the way governmental services are provided to citizens and businesses. These services improve business and government exchange capability, provide a new way to discover and share information, and play a part in the evolution of future technologies.The Handbook of Research on Democratic Strategies and Citizen-Centered E-Government Services seeks to address which services in e-government should be provided to users and how. This premier reference work gives an overview of the latest achievements in the field of e-government services, provides in-depth analysis of and research on the development and deployment of cutting-edge applications, and provides insight into future trends for researchers, teachers, students, government workers, and IT professionals.
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