Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 10160.00 р. Наличие на складе: Нет в наличии.
Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Описание: This book shows that while globalization is a dominant force in society, and though news can be instantaneously broadcast internationally, there is relatively little commonality throughout the world in the depiction of events occurring in other countries. The research gathered here is based on a quantitative content analysis of over 17,000 news items and analysis of over 10,000 survey respondents.
In industry after industry, data, analytics, and AI-driven processes are transforming the nature of work. While we often still treat AI as the domain of a specific skill, business function, or sector, we have entered a new era in which AI is challenging the very concept of the firm. AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value.
Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have constrained business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, drive massive scope increase, enabling companies to straddle industry boundaries, and enable powerful opportunities for learning--to drive ever more accurate, complex, and sophisticated predictions.
When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani:
Present a framework for rethinking business and operating models
Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition and altering the structure of our economy
Show how these collisions force traditional companies to change their operating models to drive scale, scope, and learning
Explain the risks involved in operating model transformation and how to overcome them
Describe the new challenges and responsibilities for the leaders of these firms
Packed with examples--including the most powerful and innovative global, AI-driven competitors--and based on research in hundreds of firms across many sectors, this is the essential guide for rethinking how your firm competes and operates in the era of AI.
Автор: Holt Douglas Название: Cultural Strategy ISBN: 0199655855 ISBN-13(EAN): 9780199655854 Издательство: Oxford Academ Рейтинг: Цена: 5570.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry`s, Holt and Cameron show how the theory works as an actionable strategy.
Автор: Bertagnolli, Frank Bohn, Susanne Waible, Frank Название: Change canvas ISBN: 3658230290 ISBN-13(EAN): 9783658230296 Издательство: Неизвестно Рейтинг: Цена: 3722.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Verдnderungsdimensionen, Verдnderungsbeschleuniger, Lean Change Management.- Change Canvas: Aspekte, Aufbau und Visualisierung.- Einsatz in der Praxis.
Автор: Fulton Steve Название: HTML5 Canvas ISBN: 1449334989 ISBN-13(EAN): 9781449334987 Издательство: Wiley Рейтинг: Цена: 5701.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The second edition of this popular book shows you how to get started with the HTML5 Canvas element, and provides in-depth coverage of ways to build interactive multimedia applications. You`ll learn how to use Canvas to draw, render text, manipulate images, and create animation - all in the course of building an interactive web game.
Автор: Bet-David Patrick Название: Your Next Five Moves: Master the Art of Business Strategy ISBN: 1982154802 ISBN-13(EAN): 9781982154806 Издательство: Simon&Schuster UK Рейтинг: Цена: 4950.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From the founder of the #1 YouTube channel for entrepreneurs and the CEO of PHP Agency comes a practical and effective guide for thinking more clearly, strategizing better, and achieving your biggest business goals. What do successful entrepreneurs and chess grandmasters have in common? The vision and mindset to look at the pieces in front of them and anticipate what role each one plays in the next five moves. Now, with the principles explored in Your Next Five Moves, aspiring entrepreneurs and anyone looking to excel in their career can hone the vital skills needed to consider long-term goals, anticipate future challenges, and sharpen their shrewd strategic reasoning. Using his own career trajectory--from hot-tempered and insecure salesman to strategic and self-aware CEO--Patrick Bet-David translates the entrepreneurial journey into an accessible and valuable methodology that will advance your career simply by anticipating the next five moves.
Автор: Head Keith Название: Elements of Multinational Strategy ISBN: 3540447652 ISBN-13(EAN): 9783540447658 Издательство: Springer Рейтинг: Цена: 9756.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This textbook on international business integrates the academic study of international trade and foreign direct investment with the actual strategic and operational decisions of exporters and multinational enterprises.
Автор: Baye, Michael Prince, Jeff Название: Ise managerial economics & business strategy, 10 ed. ISBN: 1266071016 ISBN-13(EAN): 9781266071010 Издательство: McGraw-Hill Рейтинг: Цена: 11152.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Managerial Economics and Business Strategy has been revised to include updated examples and problems, but it retains all of the basic content that made previous editions a success. By teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition. This 10th edition retails the emphasis on real-world examples and modern topics along with unique coverage found nowhere else: oligopoly, penetration pricing, multistage and repeated games, foreclosure, contracting, vertical and horizontal integration, networks, bargaining, predatory pricing, principal agent problems, raising rival's costs, adverse selection, auctions, screening and signaling, search, limit pricing, and a host of other pricing strategies for firms enjoying market power.
This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms.
Описание: Allow your brand to thrive globally with this clear and straightforward guide to achieving success in international markets. Helps readers adapt domestic strategy, avoid common pitfalls, and seize market opportunities.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
