Автор: Carroll Lewis Название: Alice in wonderland (Illustrator Ralph Steadman) ISBN: 1554072034 ISBN-13(EAN): 9781554072033 Издательство: Marston Book Services Рейтинг: Цена: 3687.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The satire and fantasy of Lewis Carroll`s classic work is enhanced by Ralph Steadman`s critically acclaimed, savage pen-and-ink illustrations in this re-issue to celebrate the 150th anniversary of original publication.
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 9508.00 р. 13583.00-30% Наличие на складе: Есть (1 шт.) Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Ries, Al Trout, Jack Название: Positioning ISBN: 0071373586 ISBN-13(EAN): 9780071373586 Издательство: McGraw-Hill Рейтинг: Цена: 2744.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer`s mind-one that reflects a company`s own strengths and weaknesses as well as those of its competitors.
Автор: Appleby Amy Название: Library of Piano Classics ISBN: 0825611113 ISBN-13(EAN): 9780825611117 Издательство: Неизвестно Рейтинг: Цена: 5146.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: (Music Sales America). A compendium of the world's most loved music. True to the spirit of the great composers, this volume fills the needs of students and teachers. Over 100 works, including Schubert's "Moment Musical," Chopin's "Minute Waltz," Beethoven's "Rondo a Capriccio," and much more. Spiral bound.
Автор: Bob Moesta, Moesta Greg Engle, Engle Название: Demand-side sales 101 ISBN: 1544509960 ISBN-13(EAN): 9781544509969 Издательство: Неизвестно Рейтинг: Цена: 2757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It's really not our fault. We weren't taught how to sell, plus we've been sold before, leaving us with a bitter taste.
Here's the truth: sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an empowering experience for all.
Bob Moesta, lifelong innovator and coarchitect of the "Jobs to be Done" theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling, to helping people buy and make progress in their lives-demand-side sales.
Now, in Demand-Side Sales 101, you'll learn to really see what your customers see, hear what they hear, and understand what they mean. You'll not only be a more effective and innovative salesperson-you'll want to help people make progress.
Описание: (Music Sales America). Step-by-step pictures take you from first day exercises to playing along with a backing track Absolute Beginners has been designed to tell you everything you need to know from the very first time you pick up your saxophone. In one great book you get a look-and-learn course that uses clear pictures instead of long explanations, Practical advice and tips covering everything you need to know about setting up, playing, technique and maintenance, audio tracks to show you how things should sound, plus full-length accompaniment tracks to play along with. The book also comes with an e-book and a practice assessment app
Автор: Joseph H. Hancock II Название: Fashion Brand Stories ISBN: 1350135542 ISBN-13(EAN): 9781350135543 Издательство: Bloomsbury Academic Рейтинг: Цена: 6165.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi's (R), and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you'll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding.
This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption. Instructor's resources to accompany this edition are available at bloomsbury.pub/fashion-brand-stories-3e
Автор: Bosworth, Michael T. Название: Solution selling ISBN: 0786303158 ISBN-13(EAN): 9780786303151 Издательство: McGraw-Hill Рейтинг: Цена: 6004.00 р. Наличие на складе: Поставка под заказ.
Описание: Solution Selling is the most comprehensive sales and sales management process available today.
Автор: Tracy Brian Название: Sales Management (the Brian Tracy Success Library) ISBN: 0814436293 ISBN-13(EAN): 9780814436295 Издательство: McGraw-Hill Рейтинг: Цена: 1199.00 р. Наличие на складе: Поставка под заказ.
Описание: Helps readers to discover the six key characteristics of a winning sales team and learn how to: select and recruit sales champions; start them off on the right foot; establish clear; objectives; determine a sales plan; inspire singleness of purpose; demonstrate respect and appreciation; motivate people with the right incentives; and more.
Автор: Angel Miguel Название: Sustainability in Hospitality ISBN: 1783531991 ISBN-13(EAN): 9781783531998 Издательство: Taylor&Francis Рейтинг: Цена: 9186.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book represents the most complete collection yet on how the hospitality industry is addressing sustainability and ethical issues. Presents global viewpoints on embedding sustainability into the hospitality industry, and the impact this could have on transforming the sector into an advocate for more sustainable, eco-conscious tourism.
Автор: Dummies Название: Marketing For Dummies, 5th Edition ISBN: 1119365570 ISBN-13(EAN): 9781119365570 Издательство: Wiley Рейтинг: Цена: от 1355.00 р. Наличие на складе: Есть
Описание: The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business.
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