Yanich Danilo Buying Reality: Political Ads, Money, and Local Television News 9780823288953

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Автор: Yanich Danilo
Название: Buying Reality: Political Ads, Money, and Local Television News
ISBN: 9780823288953
Издательство: Mare Nostrum (Eurospan)
Классификация:

Оперативно-новостная и исследовательская журналистика

Исследования средств массовой информации

Политика и политический строй

Выборы и референдумы

Отрасли информационных услуг и услуг связи

ISBN-10: 0823288951
Обложка/Формат: Hardcover
Страницы: 256
Вес: 0.54 кг.
Дата издания: 07.04.2020
Серия: Donald mcgannon communication research center`s everett c. parker book series
Язык: English
Иллюстрации: 50
Размер: 229 x 152 x 19
Ключевые слова: Media studies,Reportage & collected journalism,Media, information & communication industries,Elections & referenda, LANGUAGE ARTS & DISCIPLINES / Journalism,SOCIAL SCIENCE / Media Studies,POLITICAL SCIENCE / Political Process / Elections
Подзаголовок: Political ads, money, and local television news
Рейтинг:
Поставляется из: Англии
Описание:

Everything you were thinking about political ads on local television is probably wrong. Even in this digital age, political ads were big business in 2016, especially in battleground states. But there were stark differences in how the Presidential and Down Ballot races appeared on local TV news.

In the presidential race, the losing candidate bought 75% of the political ads, while the winner reaped the benefit of $5 billion in coverage for which he did not pay. Trumps tweets were irresistible to the television networks as he made one over-the-top statement after another. It was an unprecedented campaign. Even he was surprised by it.

But, if we look at the Down Ballot (DB) races--the races for the U.S House of Representatives and the Senate, the campaign was very much business as usual. DB candidates did not enjoy the name recognition and celebrity of the Presidential contenders. They relied on political ads on local TV newscasts, not tweets, to convey their messages.

So, what happened?

First, two-thirds of the political ads on local TV were directed at the Down Ballot, rather than the Presidential, campaign. So, on local TV news, political ads created the reality of local races--a reality that was not meant to inform voters, but to persuade them--perfectly acceptable.

That makes the second point all the more crucial--local television news reporting virtually ignored the Down Ballot. Almost 90% of their political stories focused on the Presidential race. Even then, the stories did not critically examine the campaigns and political ads outnumbered political stories by 22 to 1. As a result, voters were left to their own devices to fill in the space--the bought reality--between what the ads said was real and what the political stories covered. The 2020 campaign will very likely be the same.

Дополнительное описание:

Buying Reality: Political Ads, Money, and Local Television News, Yanich Danilo