Автор: Ceschin, Fabrizio Gaziulusoy, Idil Название: Brand China in the Media ISBN: 1032089970 ISBN-13(EAN): 9781032089973 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines China`s identity transformations with a focus on self-perceptions and their representations and communication in the mass media. It explores the emerging multifaceted `China brand`. The chapters in this book were originally published in Critical Arts.
Автор: Feng, Xiuwen Название: On Aesthetic and Cultural Issues in Pragmatic Translation ISBN: 0367516594 ISBN-13(EAN): 9780367516598 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book focuses on cross-cultural advertising communication and aestheticand cultural issues when translating brand names and brand slogans fromEnglish to Chinese and vice versa. Based on pragmatic translating theoriesand case studies of classic translations of some brand names and slogans, weput forward the Three Aesthetic Principles in brand translating, makingthe translation aesthetic in sound, sense, and form, as well as using equivalentappellative functions.China Time-Honored Brands, boasting a cultural legacy and commercialvalue, should be well protected and highly promoted in terms not only oftheir commercial aspect but also of their cultural aspect. As the saying goes,what is national must be global. Therefore, we lay much emphasis on the culturalconnotations and anecdotes when introducing China Time-HonoredBrands to foreign markets.
Описание: This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic translating theories and case studies of a few classic brand translations, the book puts forward the Three Aesthetic Principles of translating brands. The book special features the cultural in addition to the business aspect of introducing China Time-honored Brands to foreign markets. Readers will learn about the great importance of the aesthetic issues and cultural communications in translating brands and brand slogans through this book.
Автор: Kuteleva, Anna Название: China`s energy security and relations with petrostates ISBN: 0367651327 ISBN-13(EAN): 9780367651329 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the development of bilateral energy relations between China and the two oil-rich countries, Kazakhstan and Russia.
Автор: Smith, Norman, ed. Название: Empire and environment in the making of manchuria ISBN: 0774832908 ISBN-13(EAN): 9780774832908 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4759.00 р. Наличие на складе: Поставка под заказ.
Описание: For centuries, some of the world’s largest empires fought for sovereignty over the resources of Northeast Asia. This compelling analysis of the region’s environmental history examines the interplay of climate and competing imperial interests in a vibrant – and violent – cultural narrative. Families that settled this borderland reaped its riches while at the mercy of an unforgiving and hotly contested landscape. As China’s strength as a world leader continues to grow, this volume invites exploration of the indelible links between empire and environment – and shows how the geopolitical future of this global economic powerhouse is rooted in its past.
Описание: Using data collected in fieldwork and surveys, Tang examines China`s clan (zongzu) system and local clan communities in rural Anhui.
Автор: Professor Martin Maiden Название: A Reference Grammar of Modern Italian ISBN: 1138208574 ISBN-13(EAN): 9781138208575 Издательство: Taylor&Francis Рейтинг: Цена: 5358.00 р. Наличие на складе: Нет в наличии.
Описание: This book looks at how variety television articulated a cosmopolitanism that served to expand televisual constructions of gender and race in the postwar period, demonstrating how the entertaining of racial and ethnic identities by white variety show hosts was achieved through the featuring of people of color, musical performances, and representations of travel--simulated and actual.
Автор: Raju Adluri Subramanyam Название: South Asia and China: Engagement in the Twenty-First Century ISBN: 0367704242 ISBN-13(EAN): 9780367704247 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book brings together new perspectives on China`s engagement with South Asian countries. It examines emerging trends in the ties between China and South Asia in the geo-political, geo-strategic and geo-economics context and looks at opportunities for collaboration and connectivity between them.
Автор: Edited By Fabienne Bossuyt, Bart Dessein Название: The European Union, China and Central Asia : ISBN: 0367900688 ISBN-13(EAN): 9780367900687 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book examines the involvement of the European Union (EU) and China in Central Asia and critically assesses the implications this has for the region as a whole.
Автор: Hai, Hong (national Technological University, Singapore) Название: Culture and corporate governance in ISBN: 036713294X ISBN-13(EAN): 9780367132941 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book puts forth a convincing argument that the key to succeed in Asia is understanding the cultural subtleties. It explains how cultural influences shape nation states and corporate governance in Asia. It is a must-read for all interested in shaping corporate governance in Asia.
Описание: Keith McMahon draws upon decades of research to describe polygamous emperors and women rulers throughout Chinese history. Displaying rare historical breadth, his lively and fascinating study will be invaluable as a comprehensive and authoritative resource for all readers interested in the domestic life of royal palaces across the world.
Название: Jingjiao ISBN: 0367342456 ISBN-13(EAN): 9780367342456 Издательство: Taylor&Francis Рейтинг: Цена: 26796.00 р. Наличие на складе: Нет в наличии.
Описание: The contributions in this volume were mostly first presented at the conference "Research on Nestorianism in China. Zhongguo jingjiao yanjiu ??????" held in Salzburg, 20– 26 May 2003. Like the conference, the volume explores the subject of "Nestorianism" (jingjiao, "Luminous Religion") in a variety of aspects. The material of the present collection is organized in five parts. The first part presents different aspects of the past and current research on jingjiao. The second part discusses jingjiao in the Tang dynasty, especially the question of the "Nestorian" texts and documents, their authenticity and theology. The third part deals with the "Nestorian" inscriptions and remains from the Yuan dynasty, especially from Quanzhou. Part four is dedicated to questions of the Church of the East in Central Asia and other historically relevant countries. The last part of the book presents a "Preliminary Bibliography on the Church of the East in China and Central Asia" prepared especially for this volume.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
