Автор: D. Gursoy/M. Sotiriadis Название: The Handbook of Managing and Marketing Tourism Experiences ISBN: 1786352907 ISBN-13(EAN): 9781786352903 Издательство: Emerald Рейтинг: Цена: 36995.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
Автор: Helmut Schwagermann, Peter Mayer, Yi Ding Название: Handbook Event Market China ISBN: 3110578565 ISBN-13(EAN): 9783110578560 Издательство: Walter de Gruyter Рейтинг: Цена: 4640.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Events, such as trade fairs, conferences and corporate events, are effective communication tools, which have positive effects for the regions they are held in. China realised this fact years ago and has invested massively in the event infrastructure, becoming one of the global hotspots of the event business.This publication highlights the development of China's event industry as well as the changing role of China in the global event market.
Название: Emerald handbook of ict in tourism and hospitality ISBN: 1839826894 ISBN-13(EAN): 9781839826894 Издательство: Emerald Рейтинг: Цена: 31710.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Emerald Handbook of ICT in Tourism and Hospitality incorporates key research findings, in-depth case studies and discussion of the future implications stemming from technologies changes and developments across a number of core themes.
Описание: This book is a practical handbook for entrepreneurship in tourism related industries. The book will provide students and prospective entrepreneurs with the knowledge, know-how and best practices in order to assist them in planning, implementing and managing business ventures in the field of tourism.
Автор: Anukrati Sharma, Azizul Hassan, James Kennell, Priyakrushna Mohanty Название: The Emerald Handbook of Destination Recovery in Tourism and Hospitality ISBN: 1802620745 ISBN-13(EAN): 9781802620740 Издательство: Emerald Рейтинг: Цена: 27847.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Featuring a broad geographical range of examples and pan-disciplinary perspectives, The Emerald Handbook of Destination Recovery in Tourism and Hospitality is an essential reference and illuminating guide on developments in the theory and practice of tourism development post-pandemic.
Описание: This book is a practical handbook for entrepreneurship in tourism related industries. The book will provide students and prospective entrepreneurs with the knowledge, know-how and best practices in order to assist them in planning, implementing and managing business ventures in the field of tourism.
Автор: Helmut Schw?¤germann,Peter Mayer,Yi Ding Название: Handbook Event Market China ISBN: 3110372363 ISBN-13(EAN): 9783110372366 Издательство: Walter de Gruyter Цена: 13008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: China’s event market is full of dynamic and exciting developments, innovation, new players and novel ideas, but at the same time of certain shortcomings. This new and huge market is drawing increasing attention from the event industry worldwide. The aim of this handbook is to analyse the Chinese event market, reflect on emerging trends, scrutinise the key players and identify the implica-tions for the education of future professionals in this industry. This handbook is the first of its kind on the Chinese event market written in English. It is a collection of 27articles written by 39 authors from China, Germany, Malaysia, South Africa, the United Kingdom and the United States. The contributions embrace a mix of theoretical and practical reflections, written by academics/lecturers and practitioners alike. The focus lies on business events, such as trade fairs, conventions and corporate events. Some very specifically describe a certain trend or development; others focus on overall trends. The handbook is divided into four chapters. Following an introductory chapter on the event market, the second chapter focuses on the event market in China from a global perspective. The third chapter reflects on management aspects in China’s event industry. The fourth and final chapter addresses the issue of educating professionals for the event industry.
"The Next Frontier of Restaurant Management is of the highest quality and appropriate for Service Management courses at the graduate level." ? (Richard Ghiselli, Purdue University)
The Next Frontier of Restaurant Management brings together the latest research in hospitality studies to offer students, hospitality executives, and restaurant managers the best practices for restaurant success. Alex M. Susskind and Mark Maynard draw on their experiences as a hospitality educator and a restaurant industry leader, respectively, to guide readers through innovative articles that address specific aspects of restaurant management: * Creating and preserving a healthy company culture * Developing and upholding standards of service * Successfully navigating guest complaints to promote loyalty * Creating a desirable (and profitable) ambiance * Harnessing technology to improve guest and employee experiences * Mentoring employees
Maynard and Susskind detail the implementation of effective customer management and staff training, design elements such as seating and lighting, the innovative use of data to improve the guest experience, and both consumer-oriented and operation-based technologies. They conclude with a discussion of the human factor that is the foundation of the hospitality industry and the importance of a healthy workplace culture. As Susskind and Maynard show, successful restaurants don't happen by accident.
Название: Advances in hospitality and leisure ISBN: 178769304X ISBN-13(EAN): 9781787693043 Издательство: Emerald Рейтинг: Цена: 16057.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This fourteenth annual volume includes eight full papers and three research notes. As for data collection, most articles deploy either a quantitative or qualitative approach while two present conceptual models.
Название: Advances in hospitality and leisure ISBN: 1787434885 ISBN-13(EAN): 9781787434882 Издательство: Emerald Рейтинг: Цена: 16870.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Advances in Hospitality and Leisure delivers refreshing insights from a host of scientific studies in the domains of hospitality, leisure and tourism, providing a platform to galvanize thoughts on contemporary issues and merging trends essential to theory advancement as well as professional practices from a global perspective.
Автор: J Jafari/L Cai/PL Pearce/M Wu Название: The World Meets Asian Tourists ISBN: 1785602195 ISBN-13(EAN): 9781785602191 Издательство: Emerald Рейтинг: Цена: 19513.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The movement of Asian citizens across continents now occurs on an unprecedented scale. What are the interests of Asian tourists and what are the impacts on host communities? This book addresses questions about Asian tourist contact with unfamiliar countries and cultures and the implications for the marketing, planning and policy of tourist markets.
Автор: Mark Anthony Camilleri Название: Tourism Planning and Destination Marketing ISBN: 1804558893 ISBN-13(EAN): 9781804558898 Издательство: Emerald Рейтинг: Цена: 17279.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Authored by more than 20 leading academics and providing in-depth coverage of a wide array of economic, social, technological and environmental realities in tourism planning and development, this volume is the latest in the field of travel and tourism. Contemporary topics are explored in-depth, including destination branding through cultural experiences; the planning and organisation of events; the promotion of the hospitality product, eco-tourism and sustainable practices; and the use of innovative tourism technologies such as digital media, augmented and virtual reality.
The course content of this publication prepares undergraduate students and aspiring managers with a thorough exposure of the latest industry and research developments. Covering both theory and practice, it introduces its readers to contemporary tourism issues in a concise yet accessible way. This allows prospective tourism practitioners to critically analyse future situations and to make appropriate decisions in their workplace environments. Key terms are defined and clearly explained in the latter part of every chapter. This provides readers with a convenient source for learning and reviewing the tourism vocabulary that is required for effective communication on the job.
Each chapter also contains a succinct summary that outlines its content in a condensed form, so as the readers could review and retain key information. Experiential exercises and case studies are provided to illustrate real situations that are meant to help aspiring managers in their future employment. Course conveners may use these cases as the basis of class discussions. In addition, web resources provide further information sources.
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