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Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing, Anil Kumar, Manoj Kumar Dash


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Цена: 29106.00р.
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Автор: Anil Kumar, Manoj Kumar Dash
Название:  Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing
ISBN: 9781466688087
Издательство: Mare Nostrum (Eurospan)
Классификация:



ISBN-10: 1466688084
Обложка/Формат: Hardcover
Страницы: 368
Вес: 1.18 кг.
Дата издания: 30.11.2015
Серия: Advances in marketing, customer relationship management, and e-services:
Язык: English
Иллюстрации: Black & white illustrations
Размер: 229 x 291 x 30
Читательская аудитория: Professional and scholarly
Ключевые слова: Management decision making
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Поставляется из: Англии
Описание: Applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment. This research-focused publication features discussions on several key concepts useful for modern business professionals including decision-making models and fuzzy theory applied to internet marketing, consumer behavior, and the optimization of strategic marketing plans.


Multi-Criteria Decision Making for the Management of Complex Systems

Автор: Albert Voronin
Название: Multi-Criteria Decision Making for the Management of Complex Systems
ISBN: 1522525092 ISBN-13(EAN): 9781522525097
Издательство: Mare Nostrum (Eurospan)
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Цена: 25502.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Provides a comprehensive examination of the latest strategies and methods involved in decision theory. Featuring extensive coverage on relevant topics such as nested scalar convolutions, Pareto optimality, nonlinear schemes, and operator performance, this publication is designed for engineers, students, professionals, academics, and researchers.

Multi-criteria decision analysis in management

Название: Multi-criteria decision analysis in management
ISBN: 1799822176 ISBN-13(EAN): 9781799822172
Издательство: Mare Nostrum (Eurospan)
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Цена: 24948.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Provides innovative insights into the rationale behind using MCDM techniques to solve decision-making problems, and provides comprehensive discussions on these techniques from their inception, development, and growth to their advancements and applications.

Multi-Criteria Decision Analysis in Management

Автор: Abhishek Behl
Название: Multi-Criteria Decision Analysis in Management
ISBN: 1799822168 ISBN-13(EAN): 9781799822165
Издательство: Mare Nostrum (Eurospan)
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Цена: 32987.00 р.
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Описание: Multi-criteria decision making (MCDM) has been extensively used in diverse disciplines, with a variety of MCDM techniques used to solve complex problems. A primary challenge faced by research scholars is to decode these techniques using detailed step-by-step analysis with case studies and data sets. The scope of such work would help decision makers to understand the process of using MCDM techniques appropriately to solve complex issues without making mistakes.

Multi-Criteria Decision Analysis in Management provides innovative insights into the rationale behind using MCDM techniques to solve decision-making problems and provides comprehensive discussions on these techniques from their inception, development, and growth to their advancements and applications. The content within this publication examines hybrid multicriteria models, value theory, and data envelopment. Ideal for researchers, management professionals, students, operations scholars, and academicians, this scholarly work supports and enhances the decision-making process.

Business Intelligence - Data Mining and Optimization for Decision Making

Автор: Vercellis
Название: Business Intelligence - Data Mining and Optimization for Decision Making
ISBN: 0470511389 ISBN-13(EAN): 9780470511381
Издательство: Wiley
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Цена: 21059.00 р.
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Описание: This book provides coverage of topics currently dispersed throughout data mining and business books, bringing them together for the first time to provide readers with an introductory and practical guide to the mathematical models and analysis methodologies vital to business intelligence.

Optimization Techniques for Problem Solving in Uncertainty

Автор: Surafel Luleseged Tilahun, Jean Medard T. Ngnotchouye
Название: Optimization Techniques for Problem Solving in Uncertainty
ISBN: 1522550917 ISBN-13(EAN): 9781522550914
Издательство: Mare Nostrum (Eurospan)
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Цена: 28413.00 р.
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Описание: When it comes to optimization techniques, in some cases, the available information from real models may not be enough to construct either a probability distribution or a membership function for problem solving. In such cases, there are various theories that can be used to quantify the uncertain aspects.Optimization Techniques for Problem Solving in Uncertainty is a scholarly reference resource that looks at uncertain aspects involved in different disciplines and applications. Featuring coverage on a wide range of topics including uncertain preference, fuzzy multilevel programming, and metaheuristic applications, this book is geared towards engineers, managers, researchers, and post-graduate students seeking emerging research in the field of optimization.

Combinatorial Optimization Problems in Planning and Decision Making

Автор: Michael Z. Zgurovsky; Alexander A. Pavlov
Название: Combinatorial Optimization Problems in Planning and Decision Making
ISBN: 3319989766 ISBN-13(EAN): 9783319989761
Издательство: Springer
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Цена: 20733.00 р.
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Описание: The book focuses on the next fields of computer science: combinatorial optimization, scheduling theory, decision theory, and computer-aided production management systems. It also offers a quick introduction into the theory of PSC-algorithms, which are a new class of efficient methods for intractable problems of combinatorial optimization. A PSC-algorithm is an algorithm which includes: sufficient conditions of a feasible solution optimality for which their checking can be implemented only at the stage of a feasible solution construction, and this construction is carried out by a polynomial algorithm (the first polynomial component of the PSC-algorithm); an approximation algorithm with polynomial complexity (the second polynomial component of the PSC-algorithm); also, for NP-hard combinatorial optimization problems, an exact subalgorithm if sufficient conditions were found, fulfilment of which during the algorithm execution turns it into a polynomial complexity algorithm. Practitioners and software developers will find the book useful for implementing advanced methods of production organization in the fields of planning (including operative planning) and decision making. Scientists, graduate and master students, or system engineers who are interested in problems of combinatorial optimization, decision making with poorly formalized overall goals, or a multiple regression construction will benefit from this book.

Marketing Management: A Strategic Decision-making Approach

Автор: Mullins, John Walker, Orville C.
Название: Marketing Management: A Strategic Decision-making Approach
ISBN: 0071326375 ISBN-13(EAN): 9780071326377
Издательство: McGraw-Hill
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Цена: 9779.00 р.
Наличие на складе: Поставка под заказ.

Описание: This pocket size booklet is a compilation of prescribed drugs and therapeutic regimens useful in the treatment of common oral diseases and conditions. The drugs are grouped according to their class of action or use for a specific condition. Every effort has been made to ensure that drug selection and dosage is in accordance with current recommendations and practice.

Marketing Decision Making And The Management Of Pricing

Автор: Rajagopal
Название: Marketing Decision Making And The Management Of Pricing
ISBN: 1466640944 ISBN-13(EAN): 9781466640948
Издательство: Mare Nostrum (Eurospan)
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Цена: 27027.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: <em>Marketing Decision Making and the Management of Pricing: Successful Business Tools</em> provides the latest research studies, market analysis, and best practices utilised in emerging markets to gain competitive advantage and market leadership. This reference source is useful for corporate managers, undergraduate and graduate students, and research scholars intending to increase their knowledge on pricing strategy and profit management. This book is part of the <em>Advances in Marketing, Customer Relationship Management, and E-Services</em> series collection.

Quantitative Modelling In Marketing And Management (Second Edition)

Автор: Moutinho Luiz Et Al
Название: Quantitative Modelling In Marketing And Management (Second Edition)
ISBN: 981469634X ISBN-13(EAN): 9789814696340
Издательство: World Scientific Publishing
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Цена: 28512.00 р.
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Описание: The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.The first edition of 'Quantitative Modelling in Marketing and Management' focused on the description and applications of many quantitative modelling approaches applied to marketing and management. The topics ranged from fuzzy logic and logical discriminant models to growth models and k-clique models.The second edition follows the thread of the first one by covering a myriad of techniques and applications in the areas of statistical, computer, mathematical as well as other novel nomothetic methods. It greatly reinforces the areas of computer, mathematical and other modeling tools that are designed to bring a level of awareness and knowledge among academics and researchers in marketing and management, so that there is an increase in the application of these new approaches that will be embedded in future scholarly output.

Shaping efficient employer branding strategies to target generation y

Автор: Hubschmid, Elena
Название: Shaping efficient employer branding strategies to target generation y
ISBN: 3034312466 ISBN-13(EAN): 9783034312462
Издательство: Peter Lang
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Цена: 14325.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This book summarises findings on Generation Y that continue to shape intercultural management research. It delivers insights into the research design of the study and presents the results of hypothesis tests with regard to the importance of 19 employer brand attributes for 459 Swiss and Russian graduates in economics and business administration

Digital Marketing

Автор: Kaufman
Название: Digital Marketing
ISBN: 0415716756 ISBN-13(EAN): 9780415716758
Издательство: Taylor&Francis
Рейтинг:
Цена: 6583.00 р.
Наличие на складе: Нет в наличии.

Описание: Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tools with core values to attain a competitive advantage.


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