Описание: This book examines social media influencers as brand communicators. Each chapter represents a unique theoretical and methodological approach to examining the emergence of the growing legitimacy of influencer brand communication from a variety of perspectives and contexts.
Автор: Llewellyn-Williams Phd Michael Название: Brand Mechanics: The Art and Science of Building Brands ISBN: 0615747329 ISBN-13(EAN): 9780615747323 Издательство: Неизвестно Цена: 4302.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A practical step-by-step guide to the art and science of building brands without the fluffy nonsense and BS. As one of the author's clients put it, "Forget the touchy-feely stuff. This is the real deal." This book describes in detail the breakthrough BrandMechanics(R) proprietary FBE(TM) methodology based on a simple step-by-step process for creating a powerful brand strategy and includes many examples, across dozens of market categories, of how to get it right and avoid getting it wrong. For the first time in print, the author reveals the secrets behind the remarkable process that has generated hundreds of thousands of dollars in revenue from clients in the U.S., U.K., Europe, Asia and Canada, including Disney, Toyota/Scion, Visa, AOL, Boston Consulting Group, Miller Brewing, City of San Jose, McDonald's, Hewlett-Packard, Accenture, Tomb Raider/Lara Croft, Mandalay Bay Resort & Casino, Pentax Cameras and many others. Also revealed is the shocking truth about the many high-priced advertising and digital agencies, design studios and consulting firms who charge their clients small fortunes for brand strategy development while regularly outsourcing the work and paying a fraction of what they charge, and often delivering an "immersion" in the brand without actually defining its Essence. This book is a must-read for anyone involved in the marketing and branding business - from Fortune 500 CEOs to students considering a career in the industry.
Описание: Brand Spaces showcases cutting-edge interior concepts and locations with character that effectively communicate brands in several dimensions at the same time. Decision-makers from leading brands such as Audi, Camper, Aesop, Freitag, Gaggenau, Nike, Nokia, and Starbucks share concepts and strategies that communicate overall brand identity while respecting local specifications. On top of that, a wide range of exceptional examples of contemporary interior design proves that the work of smaller brands and local retailers is as groundbreaking as that of larger global players.
Описание: Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand is its relation to its target audience. Tangible aspects like the look, price, and packaging of the product are essential elements of brand management. Other elements like brand image, brand perception, brand awareness, brand equity, brand relation, and consumer relation are pivotal for any brand to succeed in the market. Some common branding strategies include multibranding strategy, brand extension, co-branding and private branding strategy, among many others. Strategic brand management aims to improve the credibility of the brand and thereby increasing brand loyalty. This book elucidates the concepts and innovative models around prospective developments with respect to strategic brand management. It studies, analyses and upholds the pillars of brand management and its utmost significance in modern times. Those with an interest in this field would find this book helpful.
A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren't just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they'll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love.
How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands?
In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step, he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial "romance." Drawing on exclusive, in-depth interviews with managers of some of the world's most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools--such as benefit laddering and word-of-mouth marketing--that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino's Pizza, Bounty, Turner Classic Movies, and many more.
Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved--and the insight and confidence to use them.
Автор: Andrea Brandi Название: Andrea Branzi: The Project in the Age of Relativity ISBN: 1945150734 ISBN-13(EAN): 9781945150739 Издательство: Неизвестно Цена: 8959.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Starting from the Radical research to contemporary design, the book collects Andrea Branzi's work about the relationship city-design. The publication begins from the Andrea Branzi's reflection on the relationship civility-design, from the Radical's research on mass-production civilization to the "infinite territories," proposing new territories able to interpret and anticipate the new dynamics of society. In particular, if the first chapters review the historical/critical works of Andrea Branzi and of Radical Movement, the last opens a new parenthesis of research, right now never expressed: the issues ignored by Modernity, like life, death, destiny and the sacred: themes which underline the new drama and the fracture between tragedy and normality, between consumerism and death, between theology and technology, between the silence of reason and the voice of an irrational reality.
Описание: The inimitable Russell Brand brings his trademark humour to the classic children`s tale, in this beautiful edition fully illustrated by the award-winning Children`s Laureate Chris Riddell
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