Michaelson David, Stacks Don W. A Professional and Practitioner`s Guide to Public Relations Research, Measurement, and Evaluation, Third Edition 9781631577611

Варианты приобретения

Цена: 2758.00р.
Кол-во:
Наличие: Поставка под заказ. Есть в наличии на складе поставщика.
Склад Англия: Есть Склад Америка: Есть
При оформлении заказа до: 2026-05-14
Ориентировочная дата поставки: Июнь

Добавить в корзину

в Мои желания

Автор: Michaelson David, Stacks Don W.
Название: A Professional and Practitioner`s Guide to Public Relations Research, Measurement, and Evaluation, Third Edition
ISBN: 9781631577611
Издательство: Mare Nostrum (Eurospan)
Классификация:

Связи с общественностью

ISBN-10: 1631577611
Обложка/Формат: Paperback
Страницы: 289
Вес: 0.41 кг.
Дата издания: 24.01.2017
Язык: English
Издание: Third edition
Размер: 153 x 228 x 24
Рейтинг:
Поставляется из: Англии
Описание: Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the professions impact on the clients return on investment in the public relations function, the measurement of social media and the use of standardized measures.
Дополнительное описание: Public relations

A Professional and Practitioner`s Guide to Public Relations Research, Measurement, and Evaluation, Third Edition, Michaelson David, Stacks Don W.