Learn to write great copy in just seven days and advance your career
Written by Robert Ashton, a leading expert on copywriting as both a coach and a practitioner, "Successful Copywriting In a Week" quickly teaches you the insider secrets you need to know to in order to write effective, attention-getting copy. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.
So what are you waiting for--Let this book put you on the fast track to success
Описание: Improve consumer engagement and sell with confidence using this complete handbook for creative professionals; ideal for those seeking to accelerate their copywriting skills to the next level.
Описание: Improve consumer engagement and sell with confidence using this complete handbook for creative professionals; ideal for those seeking to accelerate their copywriting skills to the next level.
Автор: Sugarman, Joseph Название: Adweek copywriting handbook ISBN: 0470051248 ISBN-13(EAN): 9780470051245 Издательство: Wiley Рейтинг: Цена: 3326.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.
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