Understanding the Road to Winnersville: Understanding the Road to Winnersville, Ferrell Orlando C.

Автор: William Pride , O. C. Ferrell
Название: Marketing
ISBN: 0357033795 ISBN-13(EAN): 9780357033791
Издательство: Cengage Learning
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Цена: 26210.00 р.
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Описание: Gain an understanding of today's marketing principles with Pride/Ferrell's engaging MARKETING. Develop the knowledge and decision-making skills to succeed as in-depth coverage highlights fundamental marketing concepts and strategies. Practical applications and examples emphasize the latest social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing during transition.

This edition also expands coverage of business markets and buying behavior, marketing channels and supply-chain management, retailing, personal selling and marketing analytics. An eBook lets you highlight terms and includes embedded Concept Check quizzes to assess understanding of key concepts. You have convenient mobile access to assignments, digital flashcards, company videos, an interactive marketing plan, practice exams and activities as a marketer.

Автор: Fraedrich, John (southern Illinois University At Carbondale) Ferrell, O. C. (auburn University) Ferrell (auburn University)
Название: Business ethics ethical decision making
ISBN: 1337614432 ISBN-13(EAN): 9781337614436
Издательство: Cengage Learning
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Цена: 14838.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Learn to make successful ethic decisions in today's complex managerial environment with Ferrell/Fraedrich/Ferrell's market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, 12E. Packed with cases, exercises and simulations, this applied approach uses a proven managerial framework to address overall concepts, processes and best practices associated with top business ethics programs. You clearly see how to integrate ethics into key strategic business decisions.

This thoroughly revised edition highlights new legislation affecting business ethics and offers the most up-to-date examples and best practices of high-profile organizations. Twenty new or updated original case studies provide insights into ethical dilemmas. MindTap digital resources help you master concepts and prepare for exercises, quizzes and exams while a new simulation guides you in making strong ethical decisions.

Автор: Ferrell Jeff
Название: Drift: Illicit Mobility and Uncertain Knowledge
ISBN: 0520295552 ISBN-13(EAN): 9780520295551
Издательство: Wiley
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Цена: 3960.00 р.
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Описание: "This book was written late in the North American night, with the rumbling thuds and booming train horns of the nearby rail yard echoing through my windows, reminding me of the train hoppers and gutter punks out there rolling through the darkness."

In Drift, Jeff Ferrell shows how dislocation and disorientation can become phenomena in their own right. Examining the history of drifting, he situates contemporary drift within today's economic, legal, and cultural dynamics. He also highlights a distinctly North American form of drift--that of the train-hopping hobo--by tracing the hobo's legal and political history and by detailing his own immersion in the world of contemporary train-hoppers. Along the way, Ferrell sheds light on the ephemeral intensity of drifting communities and explores the contested politics of drift: the strategies that legal authorities employ to control drifters in the interest of economic development, the social and spatial dislocations that these strategies ironically exacerbate, and the ways in which drifters create their own slippery forms of resistance. Ferrell concludes that drift constitutes a necessary subject of social inquiry and a way of revitalizing social inquiry itself, offering as it does new models for knowing and engaging with the contemporary world.

Автор: Ferrell L. Emerson
Название: Quantum Fasting: Food for Thought
ISBN: 1944681256 ISBN-13(EAN): 9781944681258
Издательство: Неизвестно
Цена: 2621.00 р.
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Автор: Ferrell Ana Mendez
Название: The Dark Secret of G.A.O.T.U.
ISBN: 1944681213 ISBN-13(EAN): 9781944681210
Издательство: Неизвестно
Цена: 2621.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Автор: Ferrell Carolyn
Название: Dear Miss Metropolitan
ISBN: 1250793610 ISBN-13(EAN): 9781250793614
Издательство: Macmillan USA
Цена: 2574.00 р.
Наличие на складе: Нет в наличии.

Описание:

Introducing an extraordinary and original writer whose first novel explores the intersections of grief and rage, personal strength and healing--and what we owe one another.

Fern seeks refuge from her mother's pill-popping and boyfriends via Soul Train; Gwin finds salvation in the music of Prince much to her congregation's dismay and Jesenia, miles ahead of her classmates at her gifted and talented high school, is a brainy and precocious enigma. None of this matters to Boss Man, the monster who abducts them and holds them captive in a dilapidated house in Queens.

On the night they are finally rescued, throngs line the block gawking and claiming ignorance. Among them is lifetime resident Miss Metropolitan, advice columnist for the local weekly, but how could anyone who fancies herself a "newspaperwoman" have missed a horror story unfolding right across the street? And why is it that only two of the three girls--now women--were found? The mystery haunts the two remaining "victim girls" who are subjected to the further trauma of becoming symbols as they continuously adapt to their present and their unrelenting past.

Like Colson Whitehead's The Nickel Boys, Ferrell's Dear Miss Metropolitan gives voice to characters surviving unimaginable tragedy. Inspired by real events, the story is inventively revealed before, during, and after the ordeal in this singular and urgent novel.

Автор: Ferrell O. C., Hartline Michael, Hochstein Bryan W.
Название: Marketing Strategy
ISBN: 0357516303 ISBN-13(EAN): 9780357516300
Издательство: Cengage Learning
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Цена: 39706.00 р.
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Описание: A gripping psychological thriller from a debut author, The Girl Who... tells the story of Leah, who has been hiding her rage over the tragic deaths of her mum and sister for years, and now, with the killer due for release from prison, it is finally time to see how far Leah will go to silence her anger.