Описание: The main objective of this book is to provide both academics and practitioners with a global vision of the evolution of internal auditing in a fast-changing business landscape driven by digital transformation. The book also investigates the impact of the COVID-19 pandemic on internal auditing.
Автор: Marx, Edward , Padmanabhan, Paddy Название: Healthcare Digital Transformation ISBN: 0367476576 ISBN-13(EAN): 9780367476571 Издательство: Taylor&Francis Рейтинг: Цена: 5358.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is a reference guide for healthcare executives and technology providers involved in the ongoing digital transformation of the healthcare sector.
Автор: Mishra, Smeeta Название: Digital cultures ISBN: 0367724987 ISBN-13(EAN): 9780367724986 Издательство: Taylor&Francis Рейтинг: Цена: 7501.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book showcases the fascinating ways in which we use our digital devices, social media platforms and apps by drawing upon academic research, everyday observations and a determination to challenge assumptions and hasty generalizations.
Автор: Vincenzo Morabito Название: Digital Entrepreneurship ISBN: 1108969852 ISBN-13(EAN): 9781108969857 Издательство: Cambridge Academ Рейтинг: Цена: 4594.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A comprehensive guide to digital entrepreneurship, bridging academic research and industry practice. Providing a strategic overview of the main challenges and trends related to digital entrepreneurship, this book will a useful tool for both business students and established executives alike.
Автор: Outi Niininen Название: Contemporary issues in digital marketing ISBN: 0367555352 ISBN-13(EAN): 9780367555351 Издательство: Taylor&Francis Рейтинг: Цена: 6736.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. This text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing and Digital Transformation.
Many businesses still operate offline, honouring traditional business methods and utilising personal relationships. This works to a point but what happens when your market becomes saturated? How can you continue to reach your business objectives without a steady stream of leads? How can you stand out from the crowd or keep digital-savvy upstarts at bay? Could a digital marketing pipeline give you an edge over your competition?
The six simple steps in this book will enable you to build an effective digital marketing strategy to complement, support and grow your traditional marketing methods so that you can continue to attract enough leads to sustain consistent and steady growth in your business.
Read Get Online to:
Debunk common misconceptions about digital marketing and social media
Plan an effective, sustainable lead-generating marketing strategy in 6 easy steps
Know how much you should spend on digital marketing to get results Create content that really connects with your audience
Nurture prospects and convert them into paying customers
If you want to embrace all the opportunities digital marketing provides, this book provides solid, easy-to-understand advice that works.
Автор: Johanning Название: IT Strategy ISBN: 3658387718 ISBN-13(EAN): 9783658387716 Издательство: Springer Рейтинг: Цена: 6707.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Create an IT strategy for your company with this book. In seven consecutive steps, this book presents the development of an IT strategy for manufacturing companies with the possibility of practical implementation using ready-made worksheets. It looks at all the issues relevant to an IT strategy, from deriving the IT strategy from the corporate strategy to creating the application and sourcing strategy. The role of IT in the company and the role of the CIO are examined in detail, and the demand/supply model is presented in detail as a structural organisation. In this book, the reader learns how to transfer the IT strategy into a roadmap for implementation, how to use a portfolio to control the projects and how to implement and control the goals of the IT strategy with a specially developed IT strategy cockpit. The second edition takes greater account of digitalisation This second edition focuses on manufacturing companies in order to take into account the industry focus of any IT strategy. It also considers the distinction from digitalisation and digitalisation strategies and contains additional explanations on agile methods, DevOps as well as bi-modal IT structures. As a result, the existing 7-step concept for developing an IT strategy has become more focused and has taken on the current issues of IT and digitalisation, which continue to develop at a rapid pace. In terms of content, the book on creating IT strategies focuses on the following areas: - Fundamentals of IT strategy as well as differentiation from a digitalisation strategy. - Reasons for an IT strategy - As-is analysis of IT - Analysis of the corporate strategy - IT application strategy - Sourcing strategy - IT organisation and IT governance - Practical implementation: budgeting, IT roadmap and IT project portfolio - Monitoring and control of the IT strategy with the IT strategy cockpit The author primarily addresses CIOs and IT managers of medium-sized to large companies and groups in the manufacturing industry. In addition, the book is suitable for the following target groups: - IT staff, IT controlling and IT management level employees. - IT management consultants - CFOs, CEOs, managing directors and board members of manufacturing companies
Автор: Nadja Forster, Forster Название: Hidden digital champions ISBN: 3658267232 ISBN-13(EAN): 9783658267230 Издательство: Springer Рейтинг: Цена: 4136.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Alles im Wandel.- Zahlen, Daten, Fakten zu KMUs und Handwerk.- Auch kleine Schritte sind erlaubt.- Beispiele von Digital Hidden Champions.- Mini-Audit: Wie gut ist mein Unternehmen fьr die Zukunft aufgestellt?.
Описание: The information age is reshaping current socio-economic structures and processes and this book touches upon the nature of clusters in the fourth industrial revolution (Industry 4.0; I4.0).
Описание: Each case takes a holistic approach and by doing so, each chapter recognizes that BPM in practice is a multidimensional endeavor covering strategy to operations, systems and infrastructure, governance and culture, models and running processes.This volume also introduces a new device to plan and scope BPM initiatives: the BPM Billboard.
Автор: Tajeddini Kayhan Название: Tourism, Hospitality and Digital Transformation ISBN: 036715000X ISBN-13(EAN): 9780367150006 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively.
Автор: Badiru, Adedeji Bodunde, Название: Operational excellence in the new digital era / ISBN: 0367509814 ISBN-13(EAN): 9780367509811 Издательство: Taylor&Francis Рейтинг: Цена: 8420.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Operational excellence, as a quest in the prevailing digital era, is predicated on a systems view of the operating environments in business, industry, government, academia, and other organizational entities. This book uses a systems-based approach to how operational excellence can be pursued, achieved, and sustained.
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