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Service Marketing Communications, Wirtz Jochen


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Цена: 1418.00р.
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Автор: Wirtz Jochen
Название:  Service Marketing Communications
ISBN: 9781944659219
Издательство: World Scientific Publishing
Классификация:
ISBN-10: 1944659218
Обложка/Формат: Paperback
Страницы: 82
Вес: 0.12 кг.
Дата издания: 14.10.2017
Серия: Economics/Business/Finance
Язык: English
Размер: 229 x 152 x 4
Читательская аудитория: College/higher education
Ключевые слова: Sales & marketing management, BUSINESS & ECONOMICS / International / Marketing,BUSINESS & ECONOMICS / Marketing / General
Поставляется из: Англии
Описание:

Developing an effective service marketing communications strategy starts with a good understanding of the service product and its prospective buyers. It is essential to understand target market segments and their exposure to different media, consumers awareness of the service product, their attitudes toward it, and how they can easily evaluate the products characteristics prior to purchase, and during and after consumption. Service Marketing Communications is the fifth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.




Statistical physics and thermodynamics

Автор: Rau, Jochen (professor Of Mathematics, Rheinmain University Of Applied Sciences)
Название: Statistical physics and thermodynamics
ISBN: 0199595062 ISBN-13(EAN): 9780199595068
Издательство: Oxford Academ
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Цена: 14150.00 р.
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Описание: Statistical physics and thermodynamics describe the behaviour of systems on the macroscopic scale. Their methods are applicable to a wide range of phenomena, from neutron stars to heat engines, or from chemical reactions to phase transitions. The pertinent laws are among the most universal ones of all laws of physics.

Quantum mechanics for pedestrians 1

Автор: Pade, Jochen
Название: Quantum mechanics for pedestrians 1
ISBN: 3030004635 ISBN-13(EAN): 9783030004637
Издательство: Springer
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Цена: 7927.00 р.
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Описание: This book, the first in a two-volume set, provides an introduction to the fundamentals of (mainly) non-relativistic quantum mechanics. This first volume chiefly focuses on the essential principles, while applications and extensions of the formalism can be found in volume 2. Including but also moving beyond material that is covered in traditional textbooks on quantum mechanics, the book discusses in detail current issues such as interaction-free quantum measurements or neutrino oscillations, as well as fundamental problems and epistemological questions, such as the measurement problem. A chapter on the postulates of quantum mechanics rounds off this first volume.In order to quickly and clearly present the main principles of quantum mechanics and its mathematical formulation, there is a systematic transition between wave mechanics and algebraic representation in the first few chapters, in which the required mathematical tools are introduced step by step. Moreover, the appendix concisely reviews the most important mathematical tools, allowing readers to largely dispense with supplementary literature. The appendix also explores advanced topics, such as the Quantum-Zeno effect and time-delay experiments. Over 250 exercises, most of them with solutions, help to deepen the reader’s understanding of the topics discussed.This revised second edition is expanded by an introduction to some ideas and problems of relativistic quantum mechanics. In this first volume, the Klein-Gordon and the Dirac equations are treated. Fundamentals of other areas are compiled in compact form, i.e., outlines of special relativity, classical field theory and electrodynamics. The book is chiefly intended for student science teachers and all students of physics, majors and minors alike, who are looking for a reasonably easy and modern introduction to quantum mechanics.

Jochen Gerz: Work with the Public

Автор: , Fenz Werner
Название: Jochen Gerz: Work with the Public
ISBN: 3903004952 ISBN-13(EAN): 9783903004955
Издательство: Неизвестно
Цена: 6207.00 р.
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Beginning of the End: The Leadership of SS Obersturmbannf Hrer Jochen Peiper

Автор: Bouwmeester Han
Название: Beginning of the End: The Leadership of SS Obersturmbannf Hrer Jochen Peiper
ISBN: 1249405327 ISBN-13(EAN): 9781249405320
Издательство: Неизвестно
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Цена: 10658.00 р.
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