Diversity in advertising, 

Автор: Ries, Al Trout, Jack
Название: Positioning
ISBN: 0071373586 ISBN-13(EAN): 9780071373586
Издательство: McGraw-Hill
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Цена: 2744.00 р.
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Описание: Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer`s mind-one that reflects a company`s own strengths and weaknesses as well as those of its competitors.

Автор: Fleming Jennifer
Название: Advertising Effect: How to Change Behaviour
ISBN: 0195593928 ISBN-13(EAN): 9780195593921
Издательство: Oxford Academ
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Цена: 4951.00 р.
Наличие на складе: Ожидается поступление.

Описание: The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.

Автор: Young, James Webb
Название: Technique for producing ideas
ISBN: 0071410945 ISBN-13(EAN): 9780071410946
Издательство: McGraw-Hill
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Цена: 1543.00 р.
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Описание: Offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field.

Название: Epica Book 31
ISBN: 1350024716 ISBN-13(EAN): 9781350024717
Издательство: Bloomsbury Academic
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Цена: 15418.00 р.
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Описание: Beautifully illustrated with over 1000 colour images, the 31st edition of the Epica Book showcases more than 850 creative projects honoured in the 2017 Epica Awards- including fascinating background stories on all the latest Epica d'Or winners. Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.

Автор: Heath Robert
Название: Seducing the Subconscious
ISBN: 0470974885 ISBN-13(EAN): 9780470974889
Издательство: Wiley
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Цена: 4110.00 р.
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Описание: Our relationship with ads: it`s complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising.

Автор: Fletcher Winston
Название: Advertising: A Very Short Introduction
ISBN: 0199568928 ISBN-13(EAN): 9780199568925
Издательство: Oxford Academ
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Цена: от 1138.00 р.
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Описание: Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.

Автор: Sugarman, Joseph
Название: Adweek copywriting handbook
ISBN: 0470051248 ISBN-13(EAN): 9780470051245
Издательство: Wiley
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Цена: 3326.00 р.
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Описание: The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.

Автор: Yoon, Hyunsun (Catherine)
Название: Branded Entertainment in South Korea
ISBN: 0367205319 ISBN-13(EAN): 9780367205317
Издательство: Taylor&Francis
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Цена: 9033.00 р.
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Описание: Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.

Автор: Growick, Phil
Название: My first time: top world creatives talk about their first commercial (ad or site) and what they learned from it
ISBN: 1780921950 ISBN-13(EAN): 9781780921952
Издательство: Неизвестно
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Цена: 2752.00 р.
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Автор: Tungate Mark
Название: Adland: A Global History of Advertising
ISBN: 0749476370 ISBN-13(EAN): 9780749476373
Издательство: Неизвестно
Цена: 26186.00 р.
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Описание: Gain a global perspective on the advertising landscape and apply the insights with this ground-breaking examination.

Автор: Carlson Linda C.
Название: Advertising with Small Budgets for Big Results: How to Buy Print, Broadcast, Outdoor, Online, Direct Response & Offbeat Media
ISBN: 0962712299 ISBN-13(EAN): 9780962712296
Издательство: Неизвестно
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Цена: 4828.00 р.
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Название: Attention, Attitude, and Affect in Response To Advertising
ISBN: 1138876151 ISBN-13(EAN): 9781138876156
Издательство: Taylor&Francis
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Цена: 9186.00 р.
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Описание: Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. This volume is the result of the 6th Annual Advertising and Consumer Behavior Conference, designed to bring together researchers and practitioners from both psychology and advertising.