Thomas Edison said that the process of invention is 1% inspiration and 99% perspiration. The implication of this statement is that most creative activity is in fact an incremental process that has a structure and requires organization and constant effort to maintain. In many ways, however, creativity has remained elusive--a seemingly mysterious gift that you either have or you don't have--rather than a set of skills that can be transferred and managed systematically and explicitly.
Neuro-Linguistic Programming (NLP) provides a set of tools that can allow us to take major steps toward the overcoming of this limitation. The field of Neuro-Linguistic Programming has developed out of the modeling of human thinking skills. The NLP modeling process involves finding out about how the brain ("Neuro") is operating by analyzing language patterns ("Linguistic") and non-verbal communication. The results of this analysis are then put into step-by-step strategies or programs ("Programming") that may be used transfer the skill to other people and applications.
NLP provides a way to look past the behavioral content of what people do to the more invisible forces behind those behaviors; to the structures of thought that allow people to perform effectively. NLP provides a framework and a language that allows one to model the relevant mental strategies used by creative and innovative people so that those inner processes can be communicated about, stimulated and managed in a systemic way. Through NLP, we can:
define the creative process of an individual, group and organizational level.
create a vocabulary that will support and enhance the creative process.
provide specific ways people can more effectively support, enhance and direct creativity in individuals and teams.
determine ways to identify different types of creative people.
The purpose of this book is to examine the structure and principles of creativity in order to enhance and supplement the creativity and productivity of individuals, teams and organizations. The behavioral technology provided by Neuro-Linguistic Programming makes explicit the strategies and steps involved in the creative process on a number of different levels, including:
stimulating personal creativity: enhancing day-to-day creativity and flexibility on a personal level.
managing group creativity: Stimulating innovation within the dynamic patterns of groups and teams.
promoting entrepreneurial beliefs and attitudes.
Автор: Harvard Business Review Название: HBR`s 10 must reads on business model innovation. ISBN: 1633696871 ISBN-13(EAN): 9781633696877 Издательство: TBS/GBS Рейтинг: Цена: 3364.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Rethink how your organization creates, delivers, and captures value--or risk becoming irrelevant.
If you read nothing else on business model innovation, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reach new customers and stay ahead of your competitors by reinventing your business model.
This book will inspire you to:
Assess whether your core business model is going strong or running out of gas
Fend off free and discount entrants to your market
Reinvigorate growth by adding a second business model
Adopt the practices of lean startups
Develop a platform around your key products
Make business model innovation an ongoing discipline within your organization
This collection of articles includes "Why Business Models Matter," by Joan Magretta; "Reinventing Your Business Model," by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann; "When Your Business Model Is in Trouble," an interview with Rita Gunther McGrath by Sarah Cliffe; "Four Paths to Business Model Innovation," by Karan Girotra and Serguei Netessine; "The Transformative Business Model," by Stelios Kavadias, Kostas Ladas, and Christoph Loch; "Competing Against Free," by David J. Bryce, Jeffrey H. Dyer, and Nile W. Hatch; "Why the Lean Start-Up Changes Everything," by Steve Blank; "Finding the Platform in Your Product," by Andrei Hagiu and Elizabeth J. Altman; "Pipelines, Platforms, and the New Rules of Strategy," by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; "When One Business Model Isn't Enough," by Ramon Casadesus-Masanell and Jorge Tarzijan; and "Reaching the Rich World's Poorest Consumers," by Muhammad Yunus, Frederic Dalsace, David Menasce, and Benedicte Faivre-Tavignot.
HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further.
HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.
Автор: Vanessa Ratten, Vitor Braga, Jose Alvarez-Garcia, Maria de la Cruz del Rio-Rama Название: Tourism Innovation: Technology, Sustainability and Creativity ISBN: 0367077892 ISBN-13(EAN): 9780367077891 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Ожидается поступление.
Описание: This book showcases the innovations in tourism through a creativity, sustainability and technology perspective, and is suitable for tourism industry professionals, researchers and policy experts who are interested in how innovation is embedded in the tourism industry.
Описание: Kaihan Krippendorff reveals how many of the modern world`s most impactful creations were invented by passionate employee-innovators. He lays out a step-by-step playbook to unlock innovation from the inside, mapping the barriers that frustrate efforts to disrupt from within and providing tools to remove them.
Автор: Ettlie, John E., Название: Innovation renaissance : ISBN: 1138392154 ISBN-13(EAN): 9781138392151 Издательство: Taylor&Francis Рейтинг: Цена: 20671.00 р. Наличие на складе: Нет в наличии.
Описание: Innovation is not easy. Understanding the liability of newness but the potential for greatness is the central theme of this work. Innovation Renaissance explores and debunks the myths that have arisen from the proliferation of misleading and often confusing popular press treatments of creativity and innovation.
Название: The Contested Moralities of Markets ISBN: 1787691209 ISBN-13(EAN): 9781787691209 Издательство: Emerald Рейтинг: Цена: 15854.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Highlighting the sources, processes and outcomes of moral struggles in and around markets, this volume advances our current understanding of markets and their contested moralities.
Автор: Pascal Bornet, Ian Barkin, Jochen Wirtz Название: Intelligent Automation: Welcome to the World of Hyperautomation ISBN: 9811235481 ISBN-13(EAN): 9789811235481 Издательство: World Scientific Publishing Рейтинг: Цена: 7128.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: 'This insightful and practical guidebook is instrumental for success in the Fourth Industrial Revolution.'
Klaus SchwabFounder and Executive Chairman of the World Economic Forum
'One of the most important books of our times!'
Bernard MarrInternationally bestselling author and strategic business & technology advisorauthor of The Intelligent Company
'An insightful exploration of Intelligent Automation.'
Dr Kai-Fu LeeAuthor of New York Times bestseller, AI Superpowers
'Especially helpful are the middle sections, which explain the various technologies on the market, and offer a roadmap for IA transformations. Here, you will learn what these technologies can accomplish — on their own, and combined. The book also recommends leading solution providers on the market, potentially saving you time in vendor selections. Case studies are interspersed throughout, of success stories in industries like banking and retail … This is a roll-up-your-sleeves primer that anyone can understand. It is broad enough to apply across most Industries and types of organisations, yet specific enough to be of practical use.'
The Business Times
This book is the first book on the emerging trend of intelligent automation. Also known as hyperautomation, it is a cutting-edge combination of methods and technologies involving people, organizations, machine learning, natural language processing, computer vision, robotic process automation, and more. Accessible for all audiences, this book demonstrates that adopting intelligent automation has now become a condition for business survival. It delves into the technologies leveraged by hyperautomation, new trends relating to the field, and how society and work can be reinvented with intelligent automation.Key Points Covered:What is Intelligent Automation (IA)? What benefits does it unleash for companies, customers and society?How have leading organizations been able to harness the full potential of IA, at scale to generate massive efficiency gains?How can IA save 10+ million lives per year, triple our global budget for education, eliminate hunger, help protect our planet, or increase the resilience of society to pandemics and crises?What you will get from this book:Learn from 100+ IA transformation successes (and failures)Benefit from the largest publicly available library of IA use cases by industry and by business functionGain access to insights garnered from 200+ IA industry expertsRelated Link(s)
Автор: Chesbrough, Henry Название: Open innovation results ISBN: 0198841906 ISBN-13(EAN): 9780198841906 Издательство: Oxford Academ Рейтинг: Цена: 6277.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: To get real results from innovation, businesses must open up their innovation process and finish more of what they start. This book offers the latest theory and evidence from innovation processes, and discusses how they can, and must, connect to the organization as a whole in order to have real long-term value.
Описание: The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization`s innovativeness.
Автор: Christian Berggren Название: Knowledge Integration and Innovation ISBN: 0199666326 ISBN-13(EAN): 9780199666324 Издательство: Oxford Academ Рейтинг: Цена: 9198.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Innovation processes have increasingly become interdisciplinary, collaborative, inter-organizational, and international. Based on empirical studies, this book examines how this integration of knowledge has become essential to firms in enabling innovation, particularly crucial in technology-based industries.
Описание: Going Lean sets aside the notion that efficient operations and powerful innovations are only possible when business is steady and demand is growing. Instead, companies must learn that sudden shifts or unpredictable conditions need not undermine their results. Led by a new breed of companies -Toyota, Wal-Mart, and Southwest Airlines--a powerful, yet unexpected mindset is reshaping the rules for business competitiveness. By using Lean Dynamics (TM)--based on the now-famous Toyota Production System--companies everywhere can thrive in virtually any environment. In Going Lean, readers will learn how to: - become broadly effective in creating and sustaining value - set a critical foundation for achieving sustained excellence - identify sources of lag and create robust value streams that thrive in today's dynamic conditions - describe the underlying techniques to maintain steady and predictable flow - create a system based on "pull," or external demand that consistently introduces new innovation even during severe downturns - strive for perfection - deliver industry-leading returns
Описание: Create the Future will teach you how to think disruptively, providing specific steps to create real innovation and change. It combines Jeremy`s high energy provocative thinking with tactics that have been battle tested through projects with leading innovators like Disney, Starbucks, Amex, IBM, Adidas, Google, and NASA.
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