Описание: If you are looking to provide these for your business but do not know where to start, this book is for you! Social Media Marketing 2020: How to Crush it With Instagram Marketing will show step-by-step how to get your business set up for Instagram marketing and use it to explode your business.
Описание: Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. This book helps learn how to: create content that engages people - regardless of their country and culture; and identify key actions and strategies to apply to your projects.
Описание: From generating traffic to getting the customers' first purchase and then turning them into advocates, Customer Persuasion is the bible for putting the customer at the heart of your business. In Customer Persuasion, Chlo Thomas, author, podcast host, and founder of eCommerce MasterPlan, provides an easy to follow system for growing your sales. What you'll learn in Customer Persuasion:
Why it's essential to embrace persuasion in marketing
Why unethical persuasion will kill your business
How to work out which part of the business needs your attention
What website, marketing, customer service or product optimisation you need to do next
Lots of simple ways to increase your conversation rate
And 100s of ways to get more people to buy Who this book is for:
Business owners and managers
Marketers
Entrepreneurs
Startups
Anyone who wants more customers
Additional resources included in Customer Persuasion to help you get more customers:
Business performance evaluation spreadsheet
Extended profiles of key case study businesses
Lists of successful companies whose approach you can model
Описание: Marketing professionals, entrepreneurs and business leaders will learn how to leverage their expert knowledge to increase sales in Essentials of Thought Leadership and Content Marketing. Faced with ever more complex products and services, both consumers and business customers crave expert guidance to help define their needs and avoid expensive wrong choices. Thought leadership and content marketing -- that is, offering useful information to educate customers -- can give companies an overwhelming advantage in building trust, reputation and sales. Essentials of Thought Leadership and Content Marketing helps readers create comprehensive and rigorous content marketing strategies in which every piece works together to meet your business goals. Comprehensive, results-oriented, and practical, Essentials of Thought Leadership and Content Marketing covers every aspect of content marketing: researching customer needs; identifying ones companys areas of expertise; generating thought leadership articles and other content; communicating content through email, social media, web marketing, and traditional media; evaluating response; generating sales leads; and measuring results. More important, Essentials of Thought Leadership and Content Marketing shows how to coordinate these strategic elements to an overall plan. Interviews with business leaders and case studies show how content marketing concepts work in the real world. The ideal book for marketers, advertising professionals, entrepreneurs, and anyone who works with content marketing -- whether in B2B or B2C business, for-profit or non-profit -- this is a practical, step-by-step guide to achieving content marketing success.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
