Vom eigensicherungsrecht zur eigensicherungspflicht, Boger, Magali
Автор: Delmas Magali A., Colgan David Название: The Green Bundle: Pairing the Market with the Planet ISBN: 1503606414 ISBN-13(EAN): 9781503606418 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 4765.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package—a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction.
Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.
Описание: Magali Larson's comprehensive study explores how architecture "happens" and what has become of the profession in the postmodern era. Drawing from extensive interviews with pivotal architects--from Philip Johnson, who was among the first to introduce European modernism to America, to Peter Eisenman, identified with a new "deconstructionist" style--she analyzes the complex tensions that exist between economic interest, professional status, and architectural product. She investigates the symbolic awards and recognition accorded by prestigious journals and panels, exposing the inner workings of a profession in a precarious social position. Larson captures the struggles around status, place, and power as architects seek to redefine their very purpose in contemporary America. The author's novel approach in synthesizing sociological research and theory proposes nothing less than a new cultural history of architecture. This is a ground-breaking contribution to the study of culture and the sociology of knowledge, as well as to architectural and urban history. This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1993 with a paperback edition in 1995.
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