Understanding Public Relations, Edwards Lee

Автор: Bernays Edward L.
Название: Public Relations
ISBN: 0806114576 ISBN-13(EAN): 9780806114576
Издательство: Неизвестно
Цена: 6196.00 р.
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Описание:

Public relations as described in this volume is, among other things, society's solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics.

Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively.

This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest.

Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

Автор: Moore Simon, Hьbscher Roland
Название: Strategic Communication and AI: Public Relations with Intelligent User Interfaces
ISBN: 0367627795 ISBN-13(EAN): 9780367627799
Издательство: Taylor&Francis
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Цена: 8420.00 р.
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Описание: This concise text provides an accessible introduction to Artificial Intelligence and Intelligent User Interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.

Название: Towards a new understanding of masculine habitus and women and leadership in public relations
ISBN: 0367752395 ISBN-13(EAN): 9780367752392
Издательство: Taylor&Francis
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Цена: 19906.00 р.
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Описание: This edited volume analyses leadership in the public relations (PR) industry with a specific focus on women and their leadership styles and preferences.

Автор: Edwards Lee
Название: Understanding Public Relations
ISBN: 1473913098 ISBN-13(EAN): 9781473913097
Издательство: Sage Publications
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Цена: 20275.00 р.
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Описание: This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.

Автор: Hameleers Michael
Название: Populist Disinformation in Fragmented Information Settings: Understanding the Nature and Persuasiveness of Populist and Post-Factual Communication
ISBN: 103204781X ISBN-13(EAN): 9781032047812
Издательство: Taylor&Francis
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Цена: 23734.00 р.
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Описание: In this highly relevant work, Dr. Michael Hameleers illuminates the role of traditional and social media in shaping the political consequences of populism and disinformation in a mediatized era characterized by post-factual relativism and the perseverance of a populist zeitgeist.

Автор: Kimmel, Allan J.
Название: Rumors and Rumor Control
ISBN: 0805838767 ISBN-13(EAN): 9780805838763
Издательство: Taylor&Francis
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Цена: 9186.00 р.
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Автор: Clemons, Randy , McBeth, Mark K
Название: Public Policy Praxis
ISBN: 0367180340 ISBN-13(EAN): 9780367180348
Издательство: Taylor&Francis
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Цена: 8879.00 р.
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Описание: Public Policy Praxis, now in a thoroughly revised fourth edition, uniquely equips students to better grapple with ambiguity and complexity.

Автор: Mackay, Rowan R.
Название: Multimodal Legitimation
ISBN: 0367762293 ISBN-13(EAN): 9780367762292
Издательство: Taylor&Francis
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Цена: 6430.00 р.
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Автор: Kimmel, Allan J.
Название: Rumors and Rumor Control
ISBN: 0805838759 ISBN-13(EAN): 9780805838756
Издательство: Taylor&Francis
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Цена: 20671.00 р.
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Название: (Mis)Understanding Political Participation
ISBN: 0367876647 ISBN-13(EAN): 9780367876647
Издательство: Taylor&Francis
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Цена: 6889.00 р.
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Описание: The empirical studies in this book explore the implications of the new digital conditions for the ways in which digitally mediated social interactions, practices and environments shape everyday participation, engagement or protest and their subjective as well societal meaning.

Автор: Brevini, Benedetta Swiatek, Lukasz (University of New South Wales, Australia)
Название: Amazon
ISBN: 0367559099 ISBN-13(EAN): 9780367559090
Издательство: Taylor&Francis
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Цена: 3673.00 р.
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Описание: Taking a political economy of media approach, this book examines Amazon as a significant actor in the global media landscape.

Автор: Braj Mohan
Название: Understanding Public Speaking: A Learner`s Guide to Persuasive Oratory
ISBN: 0367222736 ISBN-13(EAN): 9780367222734
Издательство: Taylor&Francis
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Цена: 6430.00 р.
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Описание: Public speaking is a much coveted yet difficult art. This book illustrates the use of various linguistic devices and persuasive strategies and systematically draws on the various approaches to public speaking and persuasive discourse to present new insights and techniques.