The Rotary Jail: Escape-Proof Cells on a Carousel, 1882-1966, Madden W. C.
Автор: Madden Deanna Название: Helena Landless ISBN: 0692559159 ISBN-13(EAN): 9780692559154 Издательство: Неизвестно Цена: 2233.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Madden Kathryn Название: The Unconscious Roots of Creativity ISBN: 1630513857 ISBN-13(EAN): 9781630513856 Издательство: Неизвестно Цена: 7426.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Marketers and leaders recognise that developing an authentic purpose helps to build a stronger brand that attracts followers and collaborators, rather than just customers and consumers. In a world that needs solutions, people increasingly look towards businesses and their brands to help solve society's problems. In Australia's first book on cause marketing, readers will discover: - Why doing good is good for business - The science behind cause marketing - Fourteen real-life examples of world-class cause marketing strategies from Pampers, Patagonia, Dulux, Virgin Mobile, ANZ, Zambrero, REI and more - A simple six-step methodology to develop and implement a powerful and authentic cause marketing approach for your brand.
In this candid, revealing, and entertaining memoir, the beloved New York Yankee legend looks back over his nearly fifty-year career as a player and a manager, sharing insights and stories about some of his most memorable moments and some of the biggest names in Major League Baseball.
For nearly five decades, Lou Piniella has been a fixture in Major League Baseball, as an outfielder with the legendary New York Yankees of the 1970s, and as a manager for five teams in both the American and National leagues. With respected veteran sportswriter Bill Madden, Piniella now reflects on his storied career, offering fans a glimpse of life on the field, in the dugout, and inside the clubhouse.
Piniella speaks from the heart about his teams and his players, offering a detailed, up-close portrait of the Bronx Zoo's raucous personalities such as Reggie Jackson and Catfish Hunter, as well as his close friendship with Thurman Munson and his unusual relationship with George Steinbrenner. He also delves deep into his post-Yankee experiences, from winning a World Series for the controversial owner of the Cincinnati Reds, Marge Schott, to transforming the perennial cellar-dwelling Seattle Mariners into one of the league's best teams. Some of the game's brightest stars are here: Ken Griffey Jr, Randy Johnson, and Alex Rodriguez, Piniella's supremely talented and controversial prot g .
Throughout his time in the majors, Piniella has witnessed MLB grow into a multi-billion-dollar business. Piniella reflects on those changes, voicing his highly critical opinions on a range of controversial subjects, including steroids. Hilarious and uproarious, filled with eight pages of photos, Lou brings into focus a man whose deeply rooted passion for baseball has defined his life.
--Bob Costas
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
