Автор: Oswald, Laura Название: Marketing semiotics ISBN: 019956650X ISBN-13(EAN): 9780199566501 Издательство: Oxford Academ Рейтинг: Цена: 9198.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the `semiotics` of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.
Автор: Dowling, Grahame Название: The art and science of marketing : ISBN: 019928556X ISBN-13(EAN): 9780199285563 Издательство: Oxford Academ Рейтинг: Цена: 7073.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book blends the art of marketing (implementing programs to attain and retain customers) with the science of marketing (what we know from research about markets, customer behaviour, et cetera) to provide insight for marketing managers about how to implement marketing more effectively to both create and capture the value of the offers they make to their target customers. In the process it questions the usefulness of some of the more recent marketing fads. Clearly written and presented the book is ideal for advanced and professional students of marketing, as well as marketing professionals.
Название: Marketing ISBN: 0071285466 ISBN-13(EAN): 9780071285469 Издательство: McGraw-Hill Рейтинг: Цена: 7720.00 р. Наличие на складе: Поставка под заказ.
Автор: Jarboe Greg Название: YouTube and Video Marketing ISBN: 047094501X ISBN-13(EAN): 9780470945018 Издательство: Wiley Рейтинг: Цена: 3642.00 р. Наличие на складе: Поставка под заказ.
Описание: Fully updated with new information, including the latest changes to YouTube! If you`re a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results.
Автор: Zwick, Detlev; Cayla, Julien Название: Inside Marketing ISBN: 0199655839 ISBN-13(EAN): 9780199655830 Издательство: Oxford Academ Рейтинг: Цена: 9375.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing is a ubiquitous feature of contemporary society, and its presence in our lives is something we are ever-more aware of as the intensity and scope of its activities has increased. Inside Marketing offers a critical perspective on marketing and its growing influence on today`s world from a pre-eminent group of scholars and practitioners.
Автор: Dalgic Tevflik Название: Customer-oriented Marketing Strategy: Theory and Practice ISBN: 1606495208 ISBN-13(EAN): 9781606495209 Издательство: McGraw-Hill Рейтинг: Цена: 3087.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This pioneering two-volume biography (1862) explores the genius of the groundbreaking Romantic landscape and historical painter and printmaker J. M. W. Turner (1775-1851). In Volume 1, the author Walter Thornbury (1828-76) traces Turner`s `art life` from cockney prodigy to Royal Academician. Volume 2 illuminates Turner`s work and character, examining his relationships in the art world.
Автор: Ries Название: Marketing Warfare ISBN: 0070527261 ISBN-13(EAN): 9780070527263 Издательство: McGraw-Hill Рейтинг: Цена: 3430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: You`ve got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today`s marketing battlefield.
Автор: West Douglas Название: Strategic Marketing ISBN: 019968409X ISBN-13(EAN): 9780199684090 Издательство: Oxford Academ Рейтинг: Цена: 10257.00 р. Наличие на складе: Поставка под заказ.
Описание: The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.
Автор: Srinivasan Название: Case Studies In Marketing, 6Th Ed ISBN: 8120349962 ISBN-13(EAN): 9788120349964 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3049.00 р. Наличие на складе: Поставка под заказ.
Описание: Now in its sixth edition, this text provides cases that have been culled from the business world and drawn from authentic sources. In this revised edition, most of these cases studies have been thoroughly updated. Four new cases have also been included: the Indian retail industry; the Indian airline industry; Hindustan Unilever Limited; and the 3G Network in India.These cases highlight the business environment of different companies, specifically from the point of view of competitiveness, product development, market strategies and international business. The facts and data are presented in a simple and easy-to-read style for better understanding.The book is meant as an adjunct text for postgraduate students of management. Also, executives attending management and development programmes will also benefit from this title.
Описание: Innovations in Social Marketing and Public Health Communication
Автор: Blattberg, Robert C. Kim, Byung-do Neslin, Scott A Название: Database marketing ISBN: 1441903321 ISBN-13(EAN): 9781441903327 Издательство: Springer Рейтинг: Цена: 10366.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."
Автор: Hackley Chris Название: Marketing in Context ISBN: 1137297107 ISBN-13(EAN): 9781137297105 Издательство: Springer Рейтинг: Цена: 4877.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The best marketing doesn`t just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn`t aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
