The Internet of Things, robo investment advisers, wearable fitness devices, remote health care operations . . . business executives in many industries are currently being inundated with a confusingly and exhaustingly broad range of technological developments that enable new business models.
There is, however, a common thread among all of these developments: firms are fundamentally changing how they connect with their customers. Rather than having occasional, episodic interactions--where customers realize they have an unmet need and then look for ways to fill it--firms are striving to be continuously connected to their customers, providing services and products as the needs arise, even before customers become aware of them.
Firms such as Nike, Disney, Progressive Insurance, McGraw-Hill Higher Education, Medtronic, Hewlett-Packard, and Tesco are developing and competing on connected strategies creating superior customer experiences through connectivity while simultaneously driving dramatic improvements in operational efficiencies and reshaping their industries.
Strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies across a broad array of industries and show how these strategies work, how they eliminate the trade-off between superior customer experience and low cost, and how companies can formulate, design, and implement them. In showing how to create a connected strategy, the authors reveal the four pathways--respond-to-desire, curated offerings, coaching, and automatic execution--for turning occasional, episodic interactions into continuous relationships. Siggelkow and Terwiesch show you how to:
Reshape the connections between customers, suppliers, and your firm
Create the right revenue model
Make the best technology choices to support your strategy
Integrating rich examples, how-to advice, and tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating connected relationships with your customers and redefining the connections in your industry.
Описание: From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically.
Автор: Lowson, Robert H. Название: Strategic Operations Management ISBN: 0415256550 ISBN-13(EAN): 9780415256551 Издательство: Taylor&Francis Рейтинг: Цена: 4745.00 р. Наличие на складе: Нет в наличии.
Автор: Dess, Gregory Eisner, Alan Lumpkin, G.t. Mcnamara, Gerry Название: Ise strategic management: creating competitive advantages ISBN: 1266198261 ISBN-13(EAN): 9781266198267 Издательство: McGraw-Hill Рейтинг: Цена: 9779.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This Element aims to chart out a very elementary but abstract framework to approach contradictions in Christian theology. It charts a few salient abstract options for thinking about contradictions in the face of logical entailment.
Описание: Focusing on best-in-class examples, the book offers the ideal guide for any enterprise to achieve a competitive advantage across all business functions focusing on value-adding activities.
Автор: Robertson, Peter W. Название: Supply chain processes ISBN: 0367540088 ISBN-13(EAN): 9780367540081 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Supply Chain Processes introduces readers to the view that genuine supply chain competitive advantage is achieved via supply chain excellence which in turn is underpinned by supply chain process excellence.
Описание: Part I: The Concepts and Theories Behind Innovative Strategy Design.- Part II: A Structured Approach to Strategy Development.- Part III: Laying the Foundation for a Successful Strategy.- Part IV: Iteratively Developing the Business Model Underlying the Strategy.- Part V: Exposing the Designed Strategy to the Competitive Environment.
Описание: Stajkovic and Sergent refute the common assumption that technological automation is the only way forward. Instead, they directly tackle the issue of employee cognitive overload by proposing cognitive automation as an alternative solution.
Описание: Identify and attract the people with the skills your organization needs to meet its business goals and keep these employees engaged to avoid them taking their expertise to your competitors.
Автор: Kumar, Dhirendra Название: Building Sustainable Competitive Advantage ISBN: 0367606070 ISBN-13(EAN): 9780367606077 Издательство: Taylor&Francis Рейтинг: Цена: 5511.00 р. Наличие на складе: Нет в наличии.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
