Описание: ГЇВїВЅ Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.
Описание: This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others.
Описание: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.
Описание: Foreword.- Preface.- Consumer Behavior.- International Marketing.- Marketing Education.- Marketing Management.- Marketing of Services.- Research Methodology.- Research in Progress.
Описание: Channel Management.- Consumer and Organizational Buyer Behavior.- International Marketing.- Marketing Education.- Marketing and the Law.- Product and Pricing Management.- Promotion Management.- Research Agenda for Marketing in the 21st Century.- Research Methodology.- Retailing and Reselling.- Services Marketing.- Strategic Planning.- Jane K. Fenyo Student Paper Competition.- Addendum.
Описание: Foreword.- Preface.- Consumer Behavior.- International Marketing.- Marketing Education/Macromarketing.- Marketing Management.- Sales Management/Industrial Marketing.- Marketing of Services.- Research Methodology.- Channels and Physical Distribution.- Research in Progress.
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