Описание: A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging consumers online and implementing digital campaigns.
Описание: "This book is highly recommended for development professionals, as well as board members and administrators who believe that a few million can easily be raised by development personnel in their spare time.
Автор: Yates Ian C., Roberts Edward Baer Название: Initiating Successful Corporate Venture Capital Investments ISBN: 1342086732 ISBN-13(EAN): 9781342086730 Издательство: Неизвестно Цена: 5508.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Kihlstedt Andrea Название: Capital Campaigns: Strategies That Work ISBN: 1284069230 ISBN-13(EAN): 9781284069235 Издательство: Jones & Bartlett Рейтинг: Цена: 21743.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This essential guide for capital campaigns of all sizes and configurations--from small start-ups to colleges and universities--is ideal for novices and experienced professionals alike. Since the publication of the last edition, the field of fundraising has undergone a major sea change thanks to widespread use of the internet as a tool for raising capital. This thoroughly revised fourth edition has been updated in every chapter to reflect the current ways of communicating and raising money in this digital era. It offers a new chapter on social media and crowd-sourced fundraising in capital campaigns as well as a new chapter on getting your board of directors campaign-ready. Key Features: -Provides clear, step-by-step instructions for launching and managing a capital campaign -Loaded with examples of real-life capital campaigns to help the reader understand the real world application of strategies -Offers many charts, check-lists, timetables, budgets, and worksheets provide formats and samples that the reader can use or adapt for her campaign
To meet the challenges of globalization, unions must improve their understanding of the changing nature of corporate ownership structures and practices, and they must develop alliances and strategies appropriate to the new environment. Global Unions includes original research from scholars around the world on the range of innovative strategies that unions use to adapt to different circumstances, industries, countries, and corporations in taking on the challenge of mounting cross-border campaigns against global firms.This collection emerges from a landmark conference where unionists, academics, and representatives of nongovernmental organizations from the Global South and the Global North met to devise strategies for labor to use when confronting the most powerful corporations such as Wal-Mart and Exxon Mobil. The workplaces discussed here include agriculture (bananas), maritime labor (dock workers), manufacturing (apparel, automobiles, medical supplies), food processing, and services (school bus drivers).Kate Bronfenbrenner's introduction sets the stage, followed by contributions describing specific examples from Asia, Latin America, and Europe. Bronfenbrenner's conclusion focuses on the key lessons for strengthening union power in relation to global capital.
Contributors: Terry Boswell, Emory University; Kate Bronfenbrenner, Cornell University; Henry Frundt, Ramapo College; Samanthi Gunawardana, University of Melbourne; Tom Juravich, University of Massachusetts, Amherst; Kevin Kolben, Rutgers Business School; Valeria Pulignano, Catholic University of Leuven, Belgium; Darryn Snell, Monash University; Dimitris Stevis, Colorado State University; Ashwini Sukthankar, International Commission for Labor Rights; Amanda Tattersall, University of Sydney; Peter Turnbull, Cardiff University; Peter Wad, Copenhagen Business School
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