Luxury Fashion Retail Management, Tsan-Ming Choi; Bin Shen

Автор: Gutsatz Michel
Название: Luxury Talent Management
ISBN: 1137270667 ISBN-13(EAN): 9781137270665
Издательство: Springer
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Цена: 4877.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The first book focusing specifically on talent management, retention and leadership in the luxury industry. It explores how to lead and manage the people this industry attracts, and the major HR challenges the industry is about to face as the previous generation of luxury pioneers retire and Asia becomes a major player in the luxury world.

Автор: Emmanuelle Rigaud-Lacresse; Fabrizio Maria Pini
Название: New Luxury Management
ISBN: 3319417266 ISBN-13(EAN): 9783319417264
Издательство: Springer
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Цена: 17074.00 р.
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Описание: Presenting a vision of the luxury sector and its management, this edited book describes "the new luxury" through a comprehensive view of the value chain, from concept to market.

Автор: Woodburn
Название: Key Account Management: The Definitive Guide, 3rd Edition
ISBN: 047097415X ISBN-13(EAN): 9780470974155
Издательство: Wiley
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Цена: 6170.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.

Автор: Ricca Manfredi
Название: Meta-Luxury
ISBN: 0230293573 ISBN-13(EAN): 9780230293571
Издательство: Springer
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Цена: 5487.00 р.
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Описание: Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.

Автор: Rambourg Erwan
Название: The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun
ISBN: 1118950291 ISBN-13(EAN): 9781118950296
Издательство: Wiley
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Цена: 4909.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Why the luxury market`s fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury.

Автор: Diniz
Название: The Luxury Market in Brazil
ISBN: 1137432543 ISBN-13(EAN): 9781137432544
Издательство: Springer
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Цена: 10610.00 р.
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Описание: The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.