Описание: A radically new, and easily learned, way to outstrategize your rivals.
Автор: West Douglas Название: Strategic Marketing ISBN: 019968409X ISBN-13(EAN): 9780199684090 Издательство: Oxford Academ Рейтинг: Цена: 10257.00 р. Наличие на складе: Поставка под заказ.
Описание: The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.
Описание: Presents the competence perspective of strategic management theory. This work offers an integrative yet conceptually coherent approach to strategy management founded on the four cornerstones of a dynamic, systemic, cognitive, and holistic view of organizations and their environments.
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