The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits, Glass Russel, Callahan Sean

Автор: Verbeke Wouter, Bravo Cristian, Baesens Bart
Название: Profit Driven Business Analytics: A Practitioner`s Guide to Transforming Big Data Into Added Value
ISBN: 1119286557 ISBN-13(EAN): 9781119286554
Издательство: Wiley
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Цена: 6018.00 р.
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Описание: Maximize profit and optimize decisions with advanced business analytics Profit-Driven Business Analytics provides actionable guidance on optimizing the use of data to add value and drive better business.

Автор: Scott David Meerman
Название: The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
ISBN: 1119272424 ISBN-13(EAN): 9781119272427
Издательство: Wiley
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Цена: 2691.00 р.
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Описание: The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more `selling` there is only buying.