The Standout Business Plan: Make It Irresistible--And Get the Funds You Need for Your Startup or Growing Business 9780814434116

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Автор: Evans Vaughan, Tracy Brian
Название: The Standout Business Plan: Make It Irresistible--And Get the Funds You Need for Your Startup or Growing Business
ISBN: 9780814434116
Издательство: McGraw-Hill
Издательство: AMACOM/American Management Association
Классификация: ISBN-10: 0814434118
Обложка/Формат: Paperback
Страницы: 272
Вес: 0.60 кг.
Дата издания: 21.05.2014
Язык: English
Размер: 239 x 187 x 18
Поставляется из: США
Описание: Too many business plans focus on the details most important to the managers or business owners writing them. . . and fail to address the questions most crucial to potential backers. This immensely practical and eminently readable book shows readers how to create a business plan that speaks directly to investors and lenders and makes it easy for them to say yes. Featuring case studies and examples of both what to do and what not to do, the book reveals how to: Include the vital information backers need, while leaving out extraneous filler that gets in the way Address key factors such as market demand, competition, and strategy Spell out the essence of your business proposition Outline resources and financial forecasts Assess risk from the backers perspective Evaluate and improve the plan to ensure its success With the easy-to-follow guidance in The Standout Business Plan, now anyone can present a clear, concise, and convincing case that will win them the funding they need to succeed. Note: This book is designed for readers developing business plans for the U.S. and Canadian marketplaces.

The Standout Business Plan: Make It Irresistible--And Get the Funds You Need for Your Startup or Growing Business, Evans Vaughan, Tracy Brian