Lehane Christopher, Fabiani Mark, Guttentag Bill Masters of Disaster: The Ten Commandments of Damage Control 9781137278968

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Автор: Lehane Christopher, Fabiani Mark, Guttentag Bill
Название: Masters of Disaster: The Ten Commandments of Damage Control
ISBN: 9781137278968
Издательство: Macmillan USA
Классификация:

Стратегическое планирование

Связи с общественностью

ISBN-10: 113727896X
Обложка/Формат: Paperback
Страницы: 256
Вес: 0.45 кг.
Дата издания: 04.03.2014
Язык: English
Размер: 157 x 221 x 18
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Поставляется из: США
Описание: Whether youre a politician caught with his pants down, an investment bank accused of accounting improprieties, or even a family-owned restaurant with a lousy Yelp review, a crisis doesnt have to be the make-or-break moment of your career. Correctly managed, even the most embarrassing reply all can quickly become a thing of the past. In Masters of Disaster, Christopher Lehane and Mark Fabiani, reveal the magic formula you need to take control when its your turn to be sucked into the vortex of the modern spin cycle. Covering the ten commandments of damage control, and based on their work for clients like Bill Clinton, Goldman Sachs and Hollywood studios, the authors outline the strategies that can make real time news alerts, Twitter trend lines and viral videos work for you rather against you. Full of both lively personal anecdotes and hard-knuckled straight talk, this is a must-read for anyone who wants to emerge with their reputation intact.

Masters of Disaster: The Ten Commandments of Damage Control, Lehane Christopher, Fabiani Mark, Guttentag Bill