Advertising and Society, Pardun Carol J

Автор: Nicholas Holm
Название: Advertising and Consumer Society
ISBN: 1137471743 ISBN-13(EAN): 9781137471741
Издательство: Springer
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Цена: 5487.00 р.
Наличие на складе: Нет в наличии.

Описание: An introduction to the critical study of advertising, exploring its role in our contemporary cultural landscape and its connections to larger economic, social and political forces. Written in an engaging and accessible style, the book provides students with the key concepts, methods and debates you need to analyse and understand advertising.

Автор: Davis Aeron
Название: Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding
ISBN: 0745639836 ISBN-13(EAN): 9780745639833
Издательство: Wiley
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Цена: 3008.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.