Автор: Dodgson, Mark; Gann, David M.; Phillips, Nelson Название: The Oxford Handbook of Innovation Management ISBN: 0198746490 ISBN-13(EAN): 9780198746492 Издательство: Oxford Academ Рейтинг: Цена: 6543.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: While innovation is widely recognized as being critical to organizational success and the well-being of societies, it requires careful management to ensure that innovation processes have the best possible impact. This volume provides a wide range of perspectives on the nature of innovation management and its influences.
Автор: Duggan William Название: Creative Strategy: A Handbook for Innovation ISBN: 0231160526 ISBN-13(EAN): 9780231160520 Издательство: Wiley Рейтинг: Цена: 3485.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
William Duggan's 2007 book, "Strategic Intuition," showed how innovation really happens in business and other fields and how that matches with what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, "Creative Strategy," Duggan offers a step-by-step guide to help you and your company put that same method to work for your own innovations.
Duggan's book solves the most important problem of how innovation actually happens. Other methods of creativity, strategy, and innovation explain how to research and analyze a situation, but they don't tell you how to take the next step: a creative idea for what to do. Or they rely on the magic of "brainstorming" -- you toss out ideas off the top of your head. Instead, Duggan shows how creative strategy follows the natural three-step method of your own brain: it breaks down a problem into parts, and then searches for past examples in your memory to come up with a new combination to solve the problem. That's how innovation really happens.
Duggan explains how to follow these three steps to innovate in business or any other field as an individual, a team, or a whole company. The crucial middle step -- a search for past examples -- takes you beyond your own brain to a "what-works scan" of what others have done within and outside of your company, industry, and country. It is a global search for good ideas to combine as a new innovation. Duggan illustrates creative strategy with real-world cases of innovation that use the same method: from Netflix to Edison, and from Google to Henry Ford. He also shows how to integrate creative strategy into other methods one might currently use, such as Porter's Five Forces or Design Thinking. "Creative Strategy" takes the mystery out of innovation and puts it within your grasp.
Автор: Sveiby Название: Challenging the Innovation Paradigm ISBN: 0415522757 ISBN-13(EAN): 9780415522755 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book goes behind the innovation frenzy characterizing society today. It brings attention to the commercial waste, policy ineffectiveness and human suffering caused by the way corporations have executed and policy makers have regulated innovation. It emphasizes the unexploited opportunities of approaches that consider also long term and undesirable consequences of innovation.
Описание: During the 1990s, China made rapid strides in order to "catch up" with the West in computer and information technologies. This work explores the development of four large Chinese domestic computer enterprises from their inception to their establishment as multi-billion-dollar businesses.
Описание: Much is said about the information age, the information economy, the information society, and particularly about information technology, but little about information itself. This study describes and analyzes information, its place and significance.
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