For thousands of women across America, hard hit when the frivolity of the twenties ended so resoundingly with the Crash of '29, the pages of the Sears catalog became an essential resource in maintaining a wardrobe. An ambitious marketing operation, it could not afford to take chances on haute couture; its fashions were geared as closely as possible to the prevailing tastes of the American people. For this historically accurate sampling of authentic 1930s fashion, Stella Blum, former Curator of the Costume Institute at the Metropolitan Museum of Art in New York, selected for reproduction 133 representative pages from rare Sears catalogs of the period (fall and spring catalog for each year from 1930 to 1939). Hundreds of illustrations record what men, women, and children were actually wearing in the 1930s when, as a copyline from the Fall 1930 catalog proclaimed: "Thrift is the spirit of the day. Reckless spending is a thing of the past." You'll see here how simpler women's fashion designs -- of more traditional, affordable material -- recaptured the feminine form with a more natural waistline and lower hemlines than seen in the twenties. For evening wear, longer dresses replaced flamboyant beaded short gowns while cloche hats, another twenties trademark, were replaced by berets, pillboxes, and turbans. The seriousness of the accessories and dresses endorsed by such Hollywood legends as Loretta Young, Claudette Colbert, and Fay Wray. For historians of costume, nostalgia buffs and casual browsers, these pages afford a rare picture of how the average American really dressed during the thirties. It is an essential resource for study of the clothing of an important era which designers cannot afford to be without.
Few publications illustrate so comprehensively what American men, women, and children wore in the 1940s than the Sears catalogs of those years, when the company's fashions typified the tastes of the American mainstream. This book is a compilation of 122 fully illustrated and captioned pages selected and reproduced from rare copies of Sears catalogs of the World War II era. Over 120 large-format pages have been carefully reprinted on high-quality glossy stock. They reveal in sharp detail the broad range of clothing fashions available during a period when wartime gasoline rationing made mail-order shopping reach new heights of popularity. Hundreds of accurately detailed drawings depict articles of clothing and personal accessories, including hats, overcoats, shoes, dresses, sportswear, undergarments, neckties, and more. Styles for children range from play clothes to "Sunday best." Men's clothing reflects the conservativism in male fashions during the period. Women's wear ranges from slacks, newly popular with women in the workforce, to dresses with plenty of "Oomph." Here is a richly revealing document that historians of costume and readers interested in fashion, social history, and Americana will find endlessly fascinating. JoAnne Olian, curator of the Costume Collection at the Museum of the City of New York, has written an introduction that appraises the fashions of the 1940s and the many ways in which they reflected the times.
Описание: Period graphics cover wide variety of topics: amusements, children’s activities, women’s fashions, domestic and barnyard animals, eating, drinking, many more.
Описание: Authentic copyright-free graphics: Christmas trees, Spanish dancers, tightrope walkers, hundreds more. Spotlight fashion, entertainment, education, holidays, etc.
Автор: Grafton Carol Название: Fashions of the Thirties CD-ROM and Book ISBN: 0486997456 ISBN-13(EAN): 9780486997452 Издательство: Dover Рейтинг: Цена: 2103.00 р. Наличие на складе: Нет в наличии.
Описание: Elegant dresses and everyday wear for women, charming hats, attractive sailor suits for little boys and more.
Автор: Ideal Homes Название: Ideal Homes of the Thirties ISBN: 0486472558 ISBN-13(EAN): 9780486472553 Издательство: Dover Рейтинг: Цена: 2103.00 р. Наличие на складе: Нет в наличии.
Описание: Adapted from a rare 1933 catalog, this volume showcases 60 plans for two-story houses. It features photographs (most in full color), floor plans, and descriptive text that depict a splendid variety of economic styles, including colonial, mission, foursquare, and bungalow. Each house appears in a two-page spread, forming an elegant and highly readable presentation.
Описание: Over 140 different artists—John Held, Jr., Peter Arno and Rube Goldberg among them—capture the carefree charm of the Jazz Age in 864 black-and-white illustrations. Their subjects: a flapper wedding, a wild "Charleston," Babe Ruth, motoring, Charlie Chaplin, football, theater crowds, a ga
Автор: Brown-Blodgett Company Название: 100 Small Houses of the Thirties ISBN: 0486441318 ISBN-13(EAN): 9780486441313 Издательство: Dover Цена: 1235.00 р. Наличие на складе: Нет в наличии.
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